Prophet’s Brand Relevance Index

Why rank brands based on relevance? Because we believe the strongest brands are the ones that are relentlessly relevant and making a difference in consumers’ lives.

We created the Prophet Brand Relevance Index (BRI) to help companies measure brand relevance and understand how it can unlock growth. In fact, the most relevant brands on our Index have outperformed the S&P 500 average for profitable growth by 12% over the last decade.


We measure relevance across 4 pillars:
– customer obsession
– pragmatism
– inspiration
– innovation


In 2016, we’ve expanded our U.S. study to include consumer brand relevance rankings for the United Kingdom, Germany and China.


Is your brand relentlessly relevant? We created the Brand Relevance Index™ to help businesses and brand leaders measure the relevance of their brands, and provide ways to improve it. Subscribe to our mailing list for Prophet’s latest thinking on brand relevance.


Contact us to LEARN MORE


Studies now available for UK | US | DE | CN

Inaugural Brand Relevance Index

Scott Davis Explains Brand Relevance

Are you ready to talk about brand relevance?