Prophet’s Brand Relevance Index

Why rank brands based on relevance? Because we believe the strongest brands are the ones that are relentlessly relevant and making a difference in consumers’ lives.

In fact, our data reveals that the revenue growth of the most relevant brands have outperformed the S&P 500 average by more than 35% over the last decade. These brands enjoy healthy long-term demand and a strong bottom line because they are constantly reinventing themselves to satisfy and delight consumers. They know it's not enough to be relevant to a consumer at any one moment in time – a brand must earn and re-earn loyalty at every point throughout the customer journey.


We measure relevance across 4 pillars:
– customer obsession
– pragmatism
– inspiration
– innovation


We released the inaugural Brand Relevance Index™ in the United States, and then in 2016 expanded the study to include consumer brand relevance rankings for the United Kingdom, Germany and China. The 2017 Prophet Brand Relevance Index™ was released in October 2017.

Is your brand relentlessly relevant? We created the Brand Relevance Index™ to help businesses and brand leaders measure the relevance of their brands, and provide ways to improve it. Subscribe to our mailing list for Prophet’s latest thinking on brand relevance.


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2017 Prophet Brand Relevance Index

Studies now available for UK | US | DE | CN

Inaugural Brand Relevance Index

Scott Davis Explains Brand Relevance