Prophet’s Brand Relevance Index

The strongest brands are the ones that are relentlessly relevant and making a difference in consumers’ lives. Why rank brands based on relevance?

Prophet believes relevance is the single biggest determining factor for a brand’s long-term success. In fact, when looking at the results from our inaugural Brand Relevance Index™ we found that revenue growth of the top 50 most relevant brands outperformed the S&P 500 by 6% over the last decade.


We measure relevance across 4 pillars:
– customer obsession
– pragmatism
– inspiration
– innovation


In 2016, we’ve expanded our U.S. study to include consumer brand relevance rankings for the United Kingdom, Germany and China. Subscribe to our mailing list for Prophet’s latest thinking on brand relevance.


Is your brand relentlessly relevant? We created the Brand Relevance Index™ to help businesses and brand leaders measure the relevance of their brands, and provide ways to improve it.


Contact us to LEARN MORE


Studies now available for UK | US | DE | CN

Inaugural Brand Relevance Index

Scott Davis Explains Brand Relevance

Are you ready to talk about brand relevance?