The strongest brands are the ones that are relentlessly relevant and making a difference in consumers’ lives. Why rank brands based on relevance?
Prophet believes relevance is the single biggest determining factor for a brand’s long-term success. In fact, when looking at the results from our inaugural Brand Relevance Index™ we found that revenue growth of the top 50 most relevant brands outperformed the S&P 500 by 6% over the last decade.
We measure relevance across 4 pillars:
– customer obsession
In 2016, we’ve expanded our U.S. study to include consumer brand relevance rankings for the United Kingdom, Germany and China. Subscribe to our mailing list for Prophet’s latest thinking on brand relevance.
Is your brand relentlessly relevant? We created the Brand Relevance Index™ to help businesses and brand leaders measure the relevance of their brands, and provide ways to improve it.