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How Relentlessly Relevant is Your Brand?
See for yourself with Prophet’s brand relevance diagnostic. By assessing how ruthlessly pragmatic, customer obsessed, distinctively inspired and pervasively innovative you believe your brand to be, you can uncover opportunities to build and strengthen its relevance.
Why use the diagnostic tool?
Using our diagnostic allows you to rank your brand and where it falls across the four principles of relevance – customer obsession, pragmatism, innovation and inspiration. This leads to an assessment of where you are falling short or excelling when building relevance with your customers.
Once finished, you’ll get tips to help you in the areas where you may be lagging. Picking out a few of those areas to work on can help create change, build relevance and drive growth.
In several ways, the 2018 Brand Relevance Index is pointing towards a more sophisticated Chinese consumer who values tangible and meaningful innovations.