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To measure relevance and growth drivers, our BRI survey respondents rate brands they’re familiar with on 16 attributes of relevant brands. Based on how you rated your brand across those same attributes, we can assess how well your brand performs on four (equally important) drivers of relevance: customer obsession, ruthless pragmatism, distinctive inspiration and pervasive innovation. Use the filters to compare your self-assessment with actual results from the Index.

RESULTS

Customer Obsessed

Everything these brands invest in, create and bring to market is designed to meet important needs in people's lives.

  • How you see your brand
    1st percentile
    50th
    100th
  • Best in BRI
    1st percentile
    50th
    100th
  • Category Average
    1st percentile
    50th
    100th
  • Category Best
    1st percentile
    50th
    100th

Ruthlessly Pragmatic

These brands make sure their products are available where and when customers need them, deliver consistent experiences and simply make life easier for their customers.

  • How you see your brand
    1st percentile
    50th
    100th
  • Best in BRI
    1st percentile
    50th
    100th
  • Category Average
    1st percentile
    50th
    100th
  • Category Best
    1st percentile
    50th
    100th

Distinctively Inspired

These brands make emotional connections, earn trust and often exist to fulfill a larger purpose.

  • How you see your brand
    1st percentile
    50th
    100th
  • Best in BRI
    1st percentile
    50th
    100th
  • Category Average
    1st percentile
    50th
    100th
  • Category Best
    1st percentile
    50th
    100th

Pervasively Innovative

These brands don't rest on their laurels. Even as industry leaders, they push the status quo, engage with customers in new and creative ways and find new ways to address unmet needs.

  • How you see your brand
    1st percentile
    50th
    100th
  • Best in BRI
    1st percentile
    50th
    100th
  • Category Average
    1st percentile
    50th
    100th
  • Category Best
    1st percentile
    50th
    100th

Take Action

How do you build a relentlessly relevant brand? Based on your replies, we suggest you consider these recommendations and considerations.

Brand Relevance Insights

What are the major insights we uncovered from the 2018 Prophet Brand Relevance Index®? Visit our blog to learn more.