• The 2017 State of
    Digital Transformation

Looking forward

Companies must look beyond digital technologies and drive business innovation with a human-centered approach. People (customers and employees) and their preferences, behaviors and expectations continue evolving when disruptive technologies impact markets. Additionally, companies must explore current and future technology trends to become technology companies in their own right.

The State of Digital Transformation — 2017 highlights the early evolution through the Six Stages maturity model. These times demand urgency and acceleration of their efforts. Innovation and change management are critical partners for digital transformation initiatives. The combination introduces new business and operation models to expedite and escalate change across the six stages.

Progressive companies give priority to:

Executive Support and Engagement

Consumers would...

Digital transformation requires top-down support and choreography to direct, facilitate and sanction enterprise-wide initiatives.

Cross-Functional Leadership

Consumers would...

An evolved enterprise is the result of collaboration across key stakeholder groups that are accountable for leading and managing initiatives, identifying technology and human-capital requirements, measuring progress and reporting to the C-Suite and the board.

Modern and Agile Operational and Technology Infrastructures

Consumers would...

Disruptive technology enables human-centered experiences. New IT models support agile infrastructures. Operational agility also is instrumental in managing and executing initiatives and requires new processes, systems and work groups.

Digital Transformation Roadmap

Consumers would...

Critical and long-term crossfunctional and localized initiatives are mapped and prioritized with RACI (responsible, accountable, consulted, and informed) models governing management, accountability and execution.

Customers’ and Employees’ Experiences

Consumers would...

Integrated and modern customer and employee journeys, engagement and resulting experiences help guide and give purpose to digital transformation strategies and initiatives.

Market Insight

Consumers would...

Applying AI, data, analytics and social science to understand evolving customer and employee behaviors, preferences and expectations.

Human Resources 2.0

Consumers would...

Modernizing work forces and skill sets to compete in a digital economy requires investment in new expertise, digital literacy, training and engagement programs, as well as updating or upgrading aging proficiencies and processes. To encourage growth, mature companies also are investing in a culture of empowerment and innovation.

Digital Transformation Metrics

Consumers would...

Tracking progress and ROI at initiative, operational and business levels helps companies focus on strategic learning, acceleration, and growth. Other key metrics focus on customer and employee engagement, satisfaction and development.

Corporate Innovation

Consumers would...

Accelerating innovation in parallel with digital transformation efforts introduces new opportunities for businesses to improve product development, acquire new talent and technical capabilities, optimize productivity and identify new value and market opportunities.

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