Ecosystem InputFor this report, Altimeter, a Prophet Company worked with Phronesis Partners to conduct a survey of 528 qualified digital transformation strategists and executives leading change within their companies. Respondents were from companies in varied industries, with more than 250 employees, in the United States, Canada, United Kingdom, France, and Germany.
Over the past four years, Altimeter has also conducted a series of executive interviews that informed this research, among other reports. We interviewed digital strategists and executives at organizations undergoing digital transformation efforts about their journey in adapting to the new digital customer experience.
This independent research report was 100% funded by Altimeter, a Prophet Company. This report is published under the principle of open research and is intended to advance the industry at no cost. This report is intended for you to read, utilize and share with others; if you do so, please provide attribution to Altimeter, a Prophet Company.
The Creative Commons License is Attribution-Noncommercial ShareAlike 3.0 United States, which can be found at https://creativecommons.org/licenses/by-nc-sa/3.0/us/.