How do you build a relentlessly relevant brand?
For over 100 years, brands have been built a certain way. But the modern world demands something new. Prophet has played a pivotal role in shaping brand strategy – it’s our heritage and our future. We set out to answer the question, “What does it take to build a relentlessly relevant brand?”
Here’s our answer. Relentlessly relevant brands engage, surprise and connect. They push themselves to earn and re-earn customers’ loyalty—and they continually redefine what’s possible.
- Center brands on a strategic purpose to create shared value
- Engage customers through living brand experiences
- Power from the inside through culture, capabilities and engagement
Learn about building a relentlessly relevant brand and see where your company ranks by analyzing our latest Prophet Brand Relevance Index™.