• Building a Relentlessly
    Relevant Brand

    A New Approach to
    Brand Building


How do you build a relentlessly relevant brand?

For over 100 years, brands have been built a certain way. But the modern world demands something new. Prophet has played a pivotal role in shaping brand strategy – it’s our heritage and our future. We set out to answer the question, “What does it take to build a relentlessly relevant brand?”

Here’s our answer. Relentlessly relevant brands engage, surprise and connect. They push themselves to earn and re-earn customers’ loyalty—and they continually redefine what’s possible.

Relevant brands:

  1. Center brands on a strategic purpose to create shared value
  2. Engage customers through living brand experiences
  3. Power from the inside through culture, capabilities and engagement

Learn about building a relentlessly relevant brand and see where your company ranks by analyzing our latest Prophet Brand Relevance Index™.

Related Thinking

Driving Brand Relevance

Finding True Brand Purpose

Creating Living Brand Experiences

Building Employee Engagement

How can we help you
build a relentlessly relevant brand?


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