What does it mean to be an evolved enterprise?
The purpose of digital transformation is not to become more digital. It’s to generate growth.
Let’s be honest: most digital transformation efforts aren’t working. People are lost and don’t know where to begin. In fact, according to one survey, 90 percent of digital transformation projects have either fallen below planning expectations, delivered only minor improvements or altogether failed. There is a better way.
We call companies who successfully rise to meet the digital challenge evolved enterprises. Those who evolve think about digital differently. Regardless of what others have said, digital transformation isn’t about implementing digital platforms and cutting-edge technology – it’s about achieving growth by being committed to three key areas:
- Developing transformational marketing strategies
- Creating seamless customer experiences
- Building smarter, faster, more flexible organizations.
To learn more about Prophet’s capabilities in helping companies develop digital transformation strategies that drive growth please read the eBook.