Because many healthcare organizations are in the early phases of being truly consumer centric, they aren’t set up for success. They typically lack the right people to have a robust insights team, the right processes to embed insights into decision making, nor the right culture to keep the voice of the consumer front and center at all times.
Organizations can create an Insights Operating System to move from simply gathering data to infusing the right data, insights, and analytics into every decision. An IOS fuels an organization’s ability to continuously update products, programs and experiences to satisfy changing expectations.
Download the full report to see what healthcare organizations can do to build a culture of consumer obsession.