Brand Building That Inspires People and Impacts the Bottom Line
After working with more than 500 brands over the past 20 years, we've seen a lot of change. Capturing market share is becoming more elusive. Marketing investments must work harder than ever before, and creating relevant brand connections has become increasingly complex. What hasn't changed, though, is the fundamental purpose of a brand:
To inspire how people feel, influence how they behave, and compel them to act.
Building strong brands
Strong brands inspire people - how they think, feel and act
Building a strong brand requires both strategy and imagination. And when you bring them together, you get big ideas and even bigger outcomes. At Prophet, we harness commercial and creative approaches to build compelling brands - brands that inspire people and impact your bottom line.
Average times per week that a consumer mentions specific brands in conversations with friends, family and co-workers.
Percentage of consumers that consider buying the brand, product or service recommended by a brand advocate.
Percentage of Facebook fans and Twitter followers, respectively, that are more likely to recommend those brands since becoming a fan or follower.
Building Great Brands
Crafting Strategies that Inspire, Influence and Compel
The most powerful brands get that way through strategies that draw on culture, capabilities, customer insights and experiences that define the brand and help guide the path forward. We have innovative ways to uncover those insights, using them as the basis for big ideas on where the brand is and where it can go, all while deepening the customer connection.
But if we grow big ideas, we can also achieve even bigger outcomes. For building strong brands is our heritage. Prophet leads and advances the dialogue on brand with thinking that's ahead of the curve. We bring the best of consulting, agency and operating experience to every challenge. The upshot: An inspired – and actionable – path to follow.
Bridging Strategy, Customers and Results
Activating equal parts commercial and creative
It takes both creativity and pragmatism to successfully bring the brand strategy to life. Many threads have to be anticipated and managed across internal and external touchpoints, and weaving them all together takes organization and vision.
Ultimately, it’s all about employing assets effectively in making the strategy tangible, in a way that best serves the brand. It takes nothing less than flawless execution: Ensuring its expression and positioning are understood and upheld. Empowering brand advocacy at all levels of the company. Creating experiences that excite and engage customers. And closely monitoring performance to ensure continuous improvement. Activation done right, Prophet has found, is the bridge to driving high levels of impression, emotion, and behavior.
Strong brands impact the bottom line
Brand-guided companies on average, have profit margins nearly 2 times their respective industry average.
Top 100 Most Powerful Brands outperformed the S&P 500 by 37 percentage points between 2006 and 2011.
On average brands account for more than 1/3 of shareholder value.
What's on our minds
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