Recent Reports

The 2020 State of Digital Transformation

The 2020 State of Digital Selling

Reclaiming Interest: A Transformation Playbook for the Insurance Industry

Slingshot Your Organization Towards a More Resilient Future

Aaker on Brands

A Look at Owning Game-Changing Subcategories by David Aaker

4 Examples of Digital Transformation’s Role in Strategic Growth

Winning in the Post-COVID-19 World: Trends Here to Stay

Brand Equity vs. Brand Value: What’s the Difference?

Altimeter

Webinar Replay: B2B Leaders Series feat. Charlene Li

The Most Desired Skills for Marketing Hires in 2021

Altimeter’s 2021 Trends in Digital Transformation

Data and AI: Lessons from 2020, Implications for 2021

Published Works

Book – The Definitive Guide to B2B Digital Transformation

A Look at Owning Game-Changing Subcategories by David Aaker

X: The Experience When Business Meets Design

Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity

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