• Prophet Thinking

    A collection of our latest insights and ideas to help your business grow.


Recent Reports

The 2020 State of Digital Transformation

Applying the Cultural Levers of Transformation

Reclaiming Interest: A Transformation Playbook for the Insurance Industry

Slingshot Your Organization Towards a More Resilient Future

Aaker on Brands

A Look at Owning Game-Changing Subcategories by David Aaker

4 Examples of Digital Transformation’s Role in Strategic Growth

Winning in the Post-COVID-19 World: Trends Here to Stay

Brand Equity vs. Brand Value: What’s the Difference?


The Conversational Brand: Strategy for a Digital-First World

Strategies For Growth In The Reimagined Workplace

Five Ways to Be a Strong Leader in Disruptive Times

2020 Trends: Achieving Growth in the Digital Age

Published Works

Book – The Definitive Guide to B2B Digital Transformation

A Look at Owning Game-Changing Subcategories by David Aaker

X: The Experience When Business Meets Design

Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity


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