Topics: AllAaker On BrandsAltimeterB2BBrand & ActivationCustomer ExperienceDesignDigital TransformationEntertainmentFinancial ServicesGrowth AccelerationHealthcareInnovationMarketing & SalesOrganization & CultureProphet CultureSpringbox Search for:
Prophet Brand Relevance Index® 2019 Jesse Purewal and Scott DavisBrand & Activation FeaturedP4NP 2019: Doing Good Across the Globe Michelle GallianiProphet Culture New Retail in China: Promise, Progress and Pitfalls Yu Huang and Tom DoctoroffCustomer Experience Is Your Value Proposition Clear and Customer-Informed? Hanif Perry, Andrew Marcum and Bella WishnivetskiMarketing & Sales 3 Core Elements of Successful B2B Customer Experiences Kevin Grubb and Saurabh WahiB2B Most PopularBook – Making the Healthcare Shift: The Transformation to Consumer-Centricity Jeff Gourdji and Scott DavisHealthcare The Guide to Digital Marketing Excellence Mat Zucker and Fred GeyerMarketing & Sales 5 Ways Digital is Reinventing B2B Selling Fred GeyerB2B Driving Uncommon Growth for Digital Native Brands Eunice Shin and Oscar WangBrand & Activation Recent ReportsThe Cultural Levers of Growth in the Digital Age Tyler Durham, Tony Fross and Helen RosethornOrganization & Culture Building a Relentlessly Relevant Brand: A New Approach Mike LeiserBrand & Activation Conversational Business 2020: Six Trends Shaping the Future of Interaction Susan EtlingerAltimeter
FeaturedP4NP 2019: Doing Good Across the Globe Michelle GallianiProphet Culture New Retail in China: Promise, Progress and Pitfalls Yu Huang and Tom DoctoroffCustomer Experience Is Your Value Proposition Clear and Customer-Informed? Hanif Perry, Andrew Marcum and Bella WishnivetskiMarketing & Sales 3 Core Elements of Successful B2B Customer Experiences Kevin Grubb and Saurabh WahiB2B
Most PopularBook – Making the Healthcare Shift: The Transformation to Consumer-Centricity Jeff Gourdji and Scott DavisHealthcare The Guide to Digital Marketing Excellence Mat Zucker and Fred GeyerMarketing & Sales 5 Ways Digital is Reinventing B2B Selling Fred GeyerB2B Driving Uncommon Growth for Digital Native Brands Eunice Shin and Oscar WangBrand & Activation
Recent ReportsThe Cultural Levers of Growth in the Digital Age Tyler Durham, Tony Fross and Helen RosethornOrganization & Culture Building a Relentlessly Relevant Brand: A New Approach Mike LeiserBrand & Activation Conversational Business 2020: Six Trends Shaping the Future of Interaction Susan EtlingerAltimeter
Aaker on BrandsBe an Active Partner in Your Audiences’ Passion: Lessons from Huggies David AakerAaker On Brands Which Brands Truly Inspire? The 2018 Prophet Brand Relevance Index® David AakerAaker On Brands Creating Signature Stories David AakerAaker On Brands Brand Equity vs. Brand Value: What’s the Difference? David AakerAaker On Brands More Aaker on Brands AltimeterKey Elements of a Next-Gen Digital Marketing Strategy Omar Akhtar and Ted MoserAltimeter Altimeter’s Top Digital Trends for 2019 Charlene Li, Brian Solis, Omar Akhtar and Susan EtlingerAltimeter The 2018-2019 State of Digital Transformation Brian SolisAltimeter Five Attributes of Artificial Intelligence Leaders Susan EtlingerAltimeter More Altimeter
Aaker on BrandsBe an Active Partner in Your Audiences’ Passion: Lessons from Huggies David AakerAaker On Brands Which Brands Truly Inspire? The 2018 Prophet Brand Relevance Index® David AakerAaker On Brands Creating Signature Stories David AakerAaker On Brands Brand Equity vs. Brand Value: What’s the Difference? David AakerAaker On Brands
AltimeterKey Elements of a Next-Gen Digital Marketing Strategy Omar Akhtar and Ted MoserAltimeter Altimeter’s Top Digital Trends for 2019 Charlene Li, Brian Solis, Omar Akhtar and Susan EtlingerAltimeter The 2018-2019 State of Digital Transformation Brian SolisAltimeter Five Attributes of Artificial Intelligence Leaders Susan EtlingerAltimeter
Published WorksCreating Signature Stories David AakerAaker On Brands Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity Jeff Gourdji and Scott DavisHealthcare X: The Experience When Business Meets Design Brian SolisAltimeter The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders Scott DavisGrowth Acceleration
RecentFour Digital Marketing Trends Poised to Disrupt in 2020 Fred Geyer and Mat ZuckerDigital Transformation How Prophet Helped China’s Local Heroes Build Winning Brands Young KimBrand & Activation Brand & Activation: What to Expect in 2020 Scott DavisBrand & Activation Healthcare Trends: What to Expect in 2020 Paul Schrimpf, Jeff Gourdji and Paul GreenallHealthcare Who Will Win the Streaming Wars? Eunice ShinEntertainment Avoid the Peloton Fiasco: Showing Up with True Customer Understanding Oscar WangBrand & Activation Winning in Digital China: Transform Activation and Use of Data Jay Milliken and Leon ZhangBrand & Activation Making Learning & Development a Business Priority in 2020 Kate BusseyOrganization & Culture Webinar Replay: Leadership Redefined Helen Rosethorn and Paul TeutonOrganization & Culture Our Road Warriors’ Guide to Holiday Travel Michelle GallianiProphet Culture Becker’s Healthcare Podcast: Interview with Scott Davis and Jeff Gourdji Scott Davis and Jeff GourdjiDigital Transformation What’s In A Digital Marketing Strategy? Mat ZuckerMarketing & Sales View All Thinking
