Topics: AllAaker On BrandsAltimeterB2BBrand & ActivationCustomer ExperienceDesignDigital TransformationEntertainmentFinancial ServicesGrowth AccelerationHealthcareInnovationMarketing & SalesOrganization & CultureProphet CultureSpringbox Search for:
Prophet Brand Relevance Index® 2019 Jesse Purewal and Scott DavisBrand & Activation FeaturedP4NP 2019: Doing Good Across the Globe Michelle GallianiProphet Culture New Retail in China: Promise, Progress and Pitfalls Yu Huang and Tom DoctoroffCustomer Experience Is Your Value Proposition Clear and Customer-Informed? Hanif Perry, Andrew Marcum and Bella WishnivetskiMarketing & Sales 3 Core Elements of Successful B2B Customer Experiences Kevin Grubb and Saurabh WahiB2B Most PopularBook – Making the Healthcare Shift: The Transformation to Consumer-Centricity Jeff Gourdji and Scott DavisHealthcare The Guide to Digital Marketing Excellence Mat Zucker and Fred GeyerMarketing & Sales 5 Ways Digital is Reinventing B2B Selling Fred GeyerB2B Driving Uncommon Growth for Digital Native Brands Eunice Shin and Oscar WangBrand & Activation Recent ReportsThe 2019 State of Digital Marketing Omar AkhtarAltimeter The Cultural Levers of Growth in the Digital Age Tyler Durham, Tony Fross and Helen RosethornOrganization & Culture Digital Experience Innovators Brian SolisAltimeter Building a Relentlessly Relevant Brand: A New Approach Mike LeiserBrand & Activation
FeaturedP4NP 2019: Doing Good Across the Globe Michelle GallianiProphet Culture New Retail in China: Promise, Progress and Pitfalls Yu Huang and Tom DoctoroffCustomer Experience Is Your Value Proposition Clear and Customer-Informed? Hanif Perry, Andrew Marcum and Bella WishnivetskiMarketing & Sales 3 Core Elements of Successful B2B Customer Experiences Kevin Grubb and Saurabh WahiB2B
Most PopularBook – Making the Healthcare Shift: The Transformation to Consumer-Centricity Jeff Gourdji and Scott DavisHealthcare The Guide to Digital Marketing Excellence Mat Zucker and Fred GeyerMarketing & Sales 5 Ways Digital is Reinventing B2B Selling Fred GeyerB2B Driving Uncommon Growth for Digital Native Brands Eunice Shin and Oscar WangBrand & Activation
Recent ReportsThe 2019 State of Digital Marketing Omar AkhtarAltimeter The Cultural Levers of Growth in the Digital Age Tyler Durham, Tony Fross and Helen RosethornOrganization & Culture Digital Experience Innovators Brian SolisAltimeter Building a Relentlessly Relevant Brand: A New Approach Mike LeiserBrand & Activation
Aaker on BrandsBe an Active Partner in Your Audiences’ Passion: Lessons from Huggies David AakerAaker On Brands Which Brands Truly Inspire? The 2018 Prophet Brand Relevance Index® David AakerAaker On Brands Creating Signature Stories David AakerAaker On Brands Brand Equity vs. Brand Value: What’s the Difference? David AakerAaker On Brands More Aaker on Brands AltimeterKey Elements of a Next-Gen Digital Marketing Strategy Omar Akhtar and Ted MoserAltimeter Altimeter’s Top Digital Trends for 2019 Charlene Li, Brian Solis, Omar Akhtar and Susan EtlingerAltimeter The 2018-2019 State of Digital Transformation Brian SolisAltimeter Five Attributes of Artificial Intelligence Leaders Susan EtlingerAltimeter More Altimeter
Aaker on BrandsBe an Active Partner in Your Audiences’ Passion: Lessons from Huggies David AakerAaker On Brands Which Brands Truly Inspire? The 2018 Prophet Brand Relevance Index® David AakerAaker On Brands Creating Signature Stories David AakerAaker On Brands Brand Equity vs. Brand Value: What’s the Difference? David AakerAaker On Brands
AltimeterKey Elements of a Next-Gen Digital Marketing Strategy Omar Akhtar and Ted MoserAltimeter Altimeter’s Top Digital Trends for 2019 Charlene Li, Brian Solis, Omar Akhtar and Susan EtlingerAltimeter The 2018-2019 State of Digital Transformation Brian SolisAltimeter Five Attributes of Artificial Intelligence Leaders Susan EtlingerAltimeter
Published WorksCreating Signature Stories David AakerAaker On Brands Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity Jeff Gourdji and Scott DavisHealthcare X: The Experience When Business Meets Design Brian SolisAltimeter The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders Scott DavisGrowth Acceleration
RecentInspiring Loyalty: Building Relentless Relevant Brands Mike LeiserBrand & Activation A Purpose-Driven Brand is a Relevant Brand Jessica HoldcroftBrand & Activation Forever 21 and the Fast Fashion Relevance War Scott DavisBrand & Activation Relevance in 2019: Retail Brands Wow through Innovation and Purpose Peter DixonBrand & Activation What Trade Uncertainty Means for Brands in China Tom DoctoroffMarketing & Sales 3 Dimensions That Separate the Best B2B Brands from the Rest Fred GeyerB2B Which Brands Have a Purpose Customers Believe In? David AakerAaker On Brands 2019’s Most Relevant Brands: From Spotify to Pixar to Mayo Clinic and Chick-fil-A Scott DavisBrand & Activation Prophet Brand Relevance Index® 2019 – China Leon ZhangBrand & Activation Prophet Brand Relevance Index® 2019 – United States Jesse Purewal and Scott DavisBrand & Activation Prophet Brand Relevance Index® 2019 Jesse Purewal and Scott DavisBrand & Activation Prophet Brand Relevance Index® 2019 – Germany Bernhard SchaarBrand & Activation View All Thinking
