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Thinking

China’s Lower Tier Markets: Brighter Lights, Brighter Eyes

4 Ways to Shake Up HR and Remain Relevant With Employees and Consumers

4 Core Characteristics That Make Prophet a Top Consulting Firm

Building Relevant Brands: A New Way to Win with Customers

Tell Us Something We Don’t Know: Facebook’s Unsurprising Trust Crisis

Report: Becoming Purposeful

Signature Stories and B2B Branding

5 Steps to Strategically Reboot Your Brand’s Content Marketing

5 Essential Features Your CRM Should Have in 2018

The Prophet Way of Utilizing Brand Storytelling to Engage With Audiences