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Recent Reports

The 2021 Prophet Brand Relevance Index®

Brand & Activation

The 2020 State of Digital Transformation

Altimeter

The 2020 State of Digital Selling

Altimeter

Reclaiming Interest: A Transformation Playbook for the Insurance Industry

Customer Experience

Aaker on Brands

Why Brands Rise—Lessons from Prophet’s BRI

Aaker On Brands

Why Brands Fall—Lessons from Prophet’s BRI

Aaker On Brands

A Look at Owning Game-Changing Subcategories by David Aaker

Aaker On Brands

4 Examples of Digital Transformation’s Role in Strategic Growth

Aaker On Brands

More Aaker on Brands

Altimeter

Webinar Replay: B2B Leaders Series feat. Charlene Li

COVID 19: Leading in a Time of Crisis

The Most Desired Skills for Marketing Hires in 2021

Altimeter

Altimeter’s 2021 Trends in Digital Transformation

Altimeter

Data and AI: Lessons from 2020, Implications for 2021

Altimeter

More Altimeter

Published Works

Book – The Definitive Guide to B2B Digital Transformation

Digital Transformation

A Look at Owning Game-Changing Subcategories by David Aaker

Aaker On Brands

X: The Experience When Business Meets Design

Altimeter

Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity

Healthcare

Recent

Turn Your Employee Experience Into Your Competitive Advantage

Innovation

How Asian Electric Vehicle Brands Can Win in the U.S.

Brand & Activation

Do My Customers and Employees See the Same Brand?

Brand & Activation

AI Ethics: Where Do We Go From Here?

Altimeter

Why Brands Fall—Lessons from Prophet’s BRI

Aaker On Brands

Why Brands Rise—Lessons from Prophet’s BRI

Aaker On Brands

Building Relevance Through Relationship-Driven Marketing

Brand & Activation

The 2021 Prophet Brand Relevance Index®

Brand & Activation

How Innovation Is Powering the Most Relevant Experiences

Brand & Activation

2021’s Most Relevant Brands Include Apple, Peloton, KitchenAid, Costco & LEGO…Here Is Why

Brand & Activation

Why Brands Should Care About Clubhouse’s Success

Altimeter

Top Digital Transformation Challenges in Financial Services

Digital Transformation

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