Topics: AllAaker On BrandsAltimeterB2BBrand & ActivationCustomer ExperienceDesignDigital TransformationEntertainmentFinancial ServicesGrowth AccelerationHealthcareInnovationMarketing & SalesOrganization & CultureProphet CultureSpringbox Search for:
Prophet Brand Relevance Index® 2019 Jesse Purewal and Scott DavisBrand & Activation FeaturedP4NP 2019: Doing Good Across the Globe Michelle GallianiProphet Culture New Retail in China: Promise, Progress and Pitfalls Yu Huang and Tom DoctoroffCustomer Experience Is Your Value Proposition Clear and Customer-Informed? Hanif Perry, Andrew Marcum and Bella WishnivetskiMarketing & Sales 3 Core Elements of Successful B2B Customer Experiences Kevin Grubb and Saurabh WahiB2B Most PopularBook – Making the Healthcare Shift: The Transformation to Consumer-Centricity Jeff Gourdji and Scott DavisHealthcare The Guide to Digital Marketing Excellence Mat Zucker and Fred GeyerMarketing & Sales 5 Ways Digital is Reinventing B2B Selling Fred GeyerB2B Driving Uncommon Growth for Digital Native Brands Eunice Shin and Oscar WangBrand & Activation Recent ReportsThe Cultural Levers of Growth in the Digital Age Tyler Durham, Tony Fross and Helen RosethornOrganization & Culture Building a Relentlessly Relevant Brand: A New Approach Mike LeiserBrand & Activation Conversational Business 2020: Six Trends Shaping the Future of Interaction Susan EtlingerAltimeter
FeaturedP4NP 2019: Doing Good Across the Globe Michelle GallianiProphet Culture New Retail in China: Promise, Progress and Pitfalls Yu Huang and Tom DoctoroffCustomer Experience Is Your Value Proposition Clear and Customer-Informed? Hanif Perry, Andrew Marcum and Bella WishnivetskiMarketing & Sales 3 Core Elements of Successful B2B Customer Experiences Kevin Grubb and Saurabh WahiB2B
Most PopularBook – Making the Healthcare Shift: The Transformation to Consumer-Centricity Jeff Gourdji and Scott DavisHealthcare The Guide to Digital Marketing Excellence Mat Zucker and Fred GeyerMarketing & Sales 5 Ways Digital is Reinventing B2B Selling Fred GeyerB2B Driving Uncommon Growth for Digital Native Brands Eunice Shin and Oscar WangBrand & Activation
Recent ReportsThe Cultural Levers of Growth in the Digital Age Tyler Durham, Tony Fross and Helen RosethornOrganization & Culture Building a Relentlessly Relevant Brand: A New Approach Mike LeiserBrand & Activation Conversational Business 2020: Six Trends Shaping the Future of Interaction Susan EtlingerAltimeter
Aaker on BrandsBe an Active Partner in Your Audiences’ Passion: Lessons from Huggies David AakerAaker On Brands Which Brands Truly Inspire? The 2018 Prophet Brand Relevance Index® David AakerAaker On Brands Creating Signature Stories David AakerAaker On Brands Brand Equity vs. Brand Value: What’s the Difference? David AakerAaker On Brands More Aaker on Brands AltimeterKey Elements of a Next-Gen Digital Marketing Strategy Omar Akhtar and Ted MoserAltimeter Altimeter’s Top Digital Trends for 2019 Charlene Li, Brian Solis, Omar Akhtar and Susan EtlingerAltimeter The 2018-2019 State of Digital Transformation Brian SolisAltimeter Five Attributes of Artificial Intelligence Leaders Susan EtlingerAltimeter More Altimeter
Aaker on BrandsBe an Active Partner in Your Audiences’ Passion: Lessons from Huggies David AakerAaker On Brands Which Brands Truly Inspire? The 2018 Prophet Brand Relevance Index® David AakerAaker On Brands Creating Signature Stories David AakerAaker On Brands Brand Equity vs. Brand Value: What’s the Difference? David AakerAaker On Brands
AltimeterKey Elements of a Next-Gen Digital Marketing Strategy Omar Akhtar and Ted MoserAltimeter Altimeter’s Top Digital Trends for 2019 Charlene Li, Brian Solis, Omar Akhtar and Susan EtlingerAltimeter The 2018-2019 State of Digital Transformation Brian SolisAltimeter Five Attributes of Artificial Intelligence Leaders Susan EtlingerAltimeter
Published WorksCreating Signature Stories David AakerAaker On Brands Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity Jeff Gourdji and Scott DavisHealthcare X: The Experience When Business Meets Design Brian SolisAltimeter The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders Scott DavisGrowth Acceleration
RecentBecker’s Healthcare Podcast: Interview with Scott Davis and Jeff Gourdji Scott Davis and Jeff GourdjiDigital Transformation What’s In A Digital Marketing Strategy? Mat ZuckerMarketing & Sales Unleashing China’s Lower-tier Cities: From Aspiration to Reality Feifei XuBrand & Activation Winning in the Digital China: Evolve Targeting and Planning Jay Milliken and Leon ZhangBrand & Activation How Could Fosun Revive Thomas Cook, the Oldest Brand in Travel Julie PurserBrand & Activation Google Steps Further Into Healthcare with Fitbit Acquisition Scott DavisBrand & Activation Getting to Why: Defining and Articulating Your Brand’s Purpose Jesse PurewalBrand & Activation Webinar Replay: A Conversation with Leading Healthcare Transformers Jeff Gourdji and Scott DavisHealthcare 5 Brand Voice Lessons from the News Media Brenda NatoliBrand & Activation Scary Stories to Tell in the Dark: Breach of Trust Edition Jorge Aguilar and Sarah MierCustomer Experience Conversational Business 2020: Six Trends Shaping the Future of Interaction Susan EtlingerAltimeter The Modified Brand-Building Model for China in the ‘Second Half’ of Digital Transformation Jay Milliken and Leon ZhangBrand & Activation View All Thinking
