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DiagnosticPutting Purpose-Driven Strategies to the TestBrand & Activation FeaturedA Guide to Leading with ValuesCOVID 19: Leading in a Time of Crisis Why a Transformation Management Office is the Secret to Accelerating Enterprise TransformationDigital Transformation Achieving the Next Level in DTCDirect-to-Consumer (DTC) Four Priorities for CMOs to Reimagine and Reignite MarketingCOVID 19: Leading in a Time of Crisis Most PopularWhere Did the Water Cooler Go? Keeping Your Culture Connected While Teams Work RemotelyCOVID 19: Leading in a Time of Crisis Rethink Luxury – 7 Actions for Luxury Brands to Accelerate Growth Post-COVID-19Brand & Activation Five Consumer Trends Impacting Future Business GrowthBrand & Activation Winning in the Post-COVID-19 WorldAaker On Brands Recent ReportsThe 2020 State of Digital TransformationAltimeter Applying the Cultural Levers of TransformationCOVID 19: Leading in a Time of Crisis The Conversational Brand: Strategy for a Digital-First WorldAltimeter Organizing for Digital Marketing ExcellenceAltimeter
FeaturedA Guide to Leading with ValuesCOVID 19: Leading in a Time of Crisis Why a Transformation Management Office is the Secret to Accelerating Enterprise TransformationDigital Transformation Achieving the Next Level in DTCDirect-to-Consumer (DTC) Four Priorities for CMOs to Reimagine and Reignite MarketingCOVID 19: Leading in a Time of Crisis
Most PopularWhere Did the Water Cooler Go? Keeping Your Culture Connected While Teams Work RemotelyCOVID 19: Leading in a Time of Crisis Rethink Luxury – 7 Actions for Luxury Brands to Accelerate Growth Post-COVID-19Brand & Activation Five Consumer Trends Impacting Future Business GrowthBrand & Activation Winning in the Post-COVID-19 WorldAaker On Brands
Recent ReportsThe 2020 State of Digital TransformationAltimeter Applying the Cultural Levers of TransformationCOVID 19: Leading in a Time of Crisis The Conversational Brand: Strategy for a Digital-First WorldAltimeter Organizing for Digital Marketing ExcellenceAltimeter
Aaker on BrandsA Look at Owning Game-Changing Subcategories by David AakerAaker On Brands 4 Examples of Digital Transformation’s Role in Strategic GrowthAaker On Brands Rosy and Gloomy Biases When Evaluating Consumer InsightsAaker On Brands Brand Equity vs. Brand Value: What’s the Difference?Aaker On Brands
AltimeterGetting Started With Responsible AIAltimeter Infographic: 5 Ways to be a Strong Leader in Disruptive TimesAltimeter Key Elements of a Next-Gen Digital Marketing StrategyAltimeter Five Ways to Be a Strong Leader in Disruptive TimesAltimeter
Published WorksBook – The Definitive Guide to B2B Digital TransformationDigital Transformation A Look at Owning Game-Changing Subcategories by David AakerAaker On Brands X: The Experience When Business Meets DesignAltimeter Book – Making the Healthcare Shift: The Transformation to Consumer-CentricityHealthcare
RecentThe Acceleration of Digital Transformation in EuropeDigital Transformation The 2020 State of Digital TransformationAltimeter 4 Essential Steps to Upskilling Your EmployeesCOVID 19: Leading in a Time of Crisis Is Your Employee Value Proposition Ready for the Future of Work?Organization & Culture Customer-Centricity: Closing the Gap Between Digital and HumanCOVID 19: Leading in a Time of Crisis Shaping Your Brand Around the Future of Next-Gen GamingDirect-to-Consumer (DTC) Start Putting the ‘Strategic’ in Strategic Workforce PlanningCOVID 19: Leading in a Time of Crisis Examples of Brand Purpose in Action: When It’s Needed MostBrand & Activation David Aaker on COVID-19 & Its Implications for BrandsAaker On Brands The Purpose of Shared Public SpacesCustomer Experience Putting Purpose-Driven Strategies to the TestBrand & Activation [DIAGNOSTIC] How Durable is Your Brand’s Purpose?Brand & Activation View All Thinking
