Topics: Aaker On BrandsAltimeterB2BBrand & ActivationCustomer ExperienceDesignDigital TransformationEntertainmentFinancial ServicesGrowth AccelerationHealthcareInnovationMarketing & SalesOrganization & CultureProphet CultureSpringbox Search for:
Building a Relentlessly Relevant Brand: A New Approach Mike LeiserBrand & Activation FeaturedBrand and Experience: What to Expect in 2019 Scott DavisBrand & Activation New Retail in China: Promise, Progress and Pitfalls Yu Huang and Tom DoctoroffCustomer Experience Prophet’s Brand Relevance Index® – Who are the Innovative Brands in 2018? David AakerAaker On Brands 3 Core Elements of Successful B2B Customer Experiences Kevin Grubb and Saurabh WahiB2B Most PopularBook – Making the Healthcare Shift: The Transformation to Consumer-Centricity Jeff Gourdji and Scott DavisHealthcare The Guide to Digital Marketing Excellence Mat Zucker and Fred GeyerMarketing & Sales Turning Small Acquisitions into Big Business Transformations Josh Feldmeth and Peter StubbsBrand & Activation 3 Mythologies Undermining Your Business in the Digital Age Tony FrossDigital Transformation Recent ReportsKey Elements of a Next-Gen Digital Marketing Strategy Omar Akhtar and Ted MoserAltimeter Study: Healthcare’s Transformation to Consumer Centricity Jeff Gourdji and Scott DavisHealthcare Digital Experience Innovators Brian SolisAltimeter Report: Becoming Purposeful Helen RosethornBrand & Activation
FeaturedBrand and Experience: What to Expect in 2019 Scott DavisBrand & Activation New Retail in China: Promise, Progress and Pitfalls Yu Huang and Tom DoctoroffCustomer Experience Prophet’s Brand Relevance Index® – Who are the Innovative Brands in 2018? David AakerAaker On Brands 3 Core Elements of Successful B2B Customer Experiences Kevin Grubb and Saurabh WahiB2B
Most PopularBook – Making the Healthcare Shift: The Transformation to Consumer-Centricity Jeff Gourdji and Scott DavisHealthcare The Guide to Digital Marketing Excellence Mat Zucker and Fred GeyerMarketing & Sales Turning Small Acquisitions into Big Business Transformations Josh Feldmeth and Peter StubbsBrand & Activation 3 Mythologies Undermining Your Business in the Digital Age Tony FrossDigital Transformation
Recent ReportsKey Elements of a Next-Gen Digital Marketing Strategy Omar Akhtar and Ted MoserAltimeter Study: Healthcare’s Transformation to Consumer Centricity Jeff Gourdji and Scott DavisHealthcare Digital Experience Innovators Brian SolisAltimeter Report: Becoming Purposeful Helen RosethornBrand & Activation
Aaker on BrandsBe an Active Partner in Your Audiences’ Passion: Lessons from Huggies David AakerAaker On Brands Which Brands Truly Inspire? The 2018 Prophet Brand Relevance Index® David AakerAaker On Brands Creating Signature Stories David AakerAaker On Brands Brand Equity vs. Brand Value: What’s the Difference? David AakerAaker On Brands More Aaker on Brands AltimeterKey Elements of a Next-Gen Digital Marketing Strategy Omar Akhtar and Ted MoserAltimeter Altimeter’s Top Digital Trends for 2019 Charlene Li, Brian Solis, Omar Akhtar and Susan EtlingerAltimeter The 2018-2019 State of Digital Transformation Brian SolisAltimeter Five Attributes of Artificial Intelligence Leaders Susan EtlingerAltimeter More Altimeter
Aaker on BrandsBe an Active Partner in Your Audiences’ Passion: Lessons from Huggies David AakerAaker On Brands Which Brands Truly Inspire? The 2018 Prophet Brand Relevance Index® David AakerAaker On Brands Creating Signature Stories David AakerAaker On Brands Brand Equity vs. Brand Value: What’s the Difference? David AakerAaker On Brands
AltimeterKey Elements of a Next-Gen Digital Marketing Strategy Omar Akhtar and Ted MoserAltimeter Altimeter’s Top Digital Trends for 2019 Charlene Li, Brian Solis, Omar Akhtar and Susan EtlingerAltimeter The 2018-2019 State of Digital Transformation Brian SolisAltimeter Five Attributes of Artificial Intelligence Leaders Susan EtlingerAltimeter
Published WorksCreating Signature Stories David AakerAaker On Brands Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity Jeff Gourdji and Scott DavisHealthcare X: The Experience When Business Meets Design Brian SolisAltimeter The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders Scott DavisGrowth Acceleration
RecentBuilding Relentlessly Relevant Brands Scott DavisBrand & Activation Turning Small Acquisitions into Big Business Transformations Josh Feldmeth and Peter StubbsBrand & Activation A Brief History of Chinese Typography and Why It Matters for Brands Dan Vasconcelos and Sean XuBrand & Activation Experience-Led Transformation: Where to Start & How to Measure Progress Oscar Wang, Andrew Marcum and Alex MulderCustomer Experience Creating Meaningful Retail Experiences for Chinese Millennials Benoit GarbeBrand & Activation The Evolved Healthcare Enterprise: An Intro to the Three Archetypes Paul SchrimpfDigital Transformation 3 Mythologies Undermining Your Business in the Digital Age Tony FrossDigital Transformation Digital Experience Innovators Brian SolisAltimeter Leveraging Organizational Culture to Achieve Uncommon Growth Helen Rosethorn and Tony FrossOrganization & Culture Hotels Must Continue to Innovate to Win with Chinese Consumers Julie PurserBrand & Activation Brand Manners: How To Grow Up To Be A Good Brand Merritt RobinsonBrand & Activation 5 Major Healthcare Shifts Happening Right Now David AakerAaker On Brands View All Thinking
