Growth and Transformation Strategies, Insights & Ideas

Prophet Thinking
A collection of our latest insights and ideas to help your business grow.

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A Guide to Driving Organizational Change for the Future of Work

Organization & Culture

Featured

4 Critical Steps for Organizational Transformation Success

Organization & Culture

Three Ways to Personalize Customer Experience – Lessons From Successful Streaming Brands

Brand & Activation

The Demands of Future Insurance Customers and How Leaders Are Responding Today

Customer Experience

The Cure for Stalled Transformation? Your Brand

Brand & Activation

Recent Reports

Transforming Healthcare: The Forces That Redefine Work and Culture

Healthcare

The Insurance Customer of the Future: Welcome to 2030

Financial Services

The 2021 State of Digital Content

Altimeter

Winnovation Factors: Five Criteria for Innovation Excellence

COVID 19: Leading in a Time of Crisis

Aaker on Brands

Converting Anti-Vaxxers: The Power of Fear & Stories

Aaker On Brands

Four Ways Social Programs Yield Employee Engagement

Aaker On Brands

Why Brands Fall—Lessons from Prophet’s BRI

Aaker On Brands

Why Brands Rise—Lessons from Prophet’s BRI

Aaker On Brands

More Aaker on Brands

Altimeter

Your Digital Maturity Is the Best Way to Evaluate Technology Vendors

Altimeter

To Transform Digital Selling, Must Sales & Marketing Converge?

Altimeter

Altimeter’s 2021 Trends in Digital Transformation

Altimeter

Is a Centralized Creative Team Still the Best Way To Produce Content At Scale?

Altimeter

More Altimeter

Published Works

Book – The Definitive Guide to B2B Digital Transformation

Digital Transformation

A Look at Owning Game-Changing Subcategories by David Aaker

Aaker On Brands

Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity

Healthcare

Recent

Prophet Launches Extended Pro-Bono Consulting Program

Brand & Activation

The Eight Essentials of a Successful Marketing Plan

Marketing & Sales

Fintech Frontier: Michael Dritsas on Meeting Customers Where They’re At

Financial Services

Pinduoduo’s Purpose-Led Agri-Tech Innovation: A Conversation with Xin Yi Lim

Customer Experience

The Importance of a Collaborative Product Design Process

Design

The Four Digital and Innovation Trends Unlocking New Growth Opportunities in Southeast Asia

Digital Transformation

Is Your Healthcare Organization’s Content Strategy in Need of a Rapid Response Team?

Healthcare

The Transformation of Southeast Asia: Innovation Wins over Digital-First Customers

Digital Transformation

4 Critical Steps for Organizational Transformation Success

Organization & Culture

Transforming Healthcare: The Forces That Redefine Work and Culture

Healthcare

Fintech Frontier: Patrick Stal from N26 on Why Differentiation is Key

Financial Services

The Demands of Future Insurance Customers and How Leaders Are Responding Today

Customer Experience

View All Thinking

Prophet Thinking

A collection of our latest insights and ideas to help your business grow.

Download New Research

A Guide to Driving Organizational Change for the Future of Work

Featured

4 Critical Steps for Organizational Transformation Success

Three Ways to Personalize Customer Experience – Lessons From Successful Streaming Brands

The Demands of Future Insurance Customers and How Leaders Are Responding Today

The Cure for Stalled Transformation? Your Brand

Most Popular

4 Steps to Optimizing the Remote Employee Experience

Expert Panel: Building Brand Relevance in China in the Era of Restlessness

Building Brands That Win in the Market

Recent Reports

Transforming Healthcare: The Forces That Redefine Work and Culture

The Insurance Customer of the Future: Welcome to 2030

The 2021 State of Digital Content

Winnovation Factors: Five Criteria for Innovation Excellence

Aaker on Brands

Converting Anti-Vaxxers: The Power of Fear & Stories

Four Ways Social Programs Yield Employee Engagement

Why Brands Fall—Lessons from Prophet’s BRI

Why Brands Rise—Lessons from Prophet’s BRI

Altimeter

Your Digital Maturity Is the Best Way to Evaluate Technology Vendors

To Transform Digital Selling, Must Sales & Marketing Converge?

Altimeter’s 2021 Trends in Digital Transformation

Is a Centralized Creative Team Still the Best Way To Produce Content At Scale?

Published Works

Book – The Definitive Guide to B2B Digital Transformation

A Look at Owning Game-Changing Subcategories by David Aaker

Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity

Recent

Prophet Launches Extended Pro-Bono Consulting Program

The Eight Essentials of a Successful Marketing Plan

Fintech Frontier: Michael Dritsas on Meeting Customers Where They’re At

Pinduoduo’s Purpose-Led Agri-Tech Innovation: A Conversation with Xin Yi Lim

The Importance of a Collaborative Product Design Process

The Four Digital and Innovation Trends Unlocking New Growth Opportunities in Southeast Asia

Is Your Healthcare Organization’s Content Strategy in Need of a Rapid Response Team?

The Transformation of Southeast Asia: Innovation Wins over Digital-First Customers

4 Critical Steps for Organizational Transformation Success

Transforming Healthcare: The Forces That Redefine Work and Culture

Fintech Frontier: Patrick Stal from N26 on Why Differentiation is Key

The Demands of Future Insurance Customers and How Leaders Are Responding Today

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