Prophet Thinking -

Prophet
Thinking
Prophet's latest thinking on brand strategy, customer experience, digital transformation, business growth & more.

Healthcare

Content Archetypes as Stereotypes

By: Mat Zucker and Jeff Gourdji

Aaker On Brands

The 50 Brands That Are Changing the World

By: David Aaker

Prophet Culture

10 Tips for the Best Internship Experience from Prophet’s 2016 Intern Class

By: Caroline Beuley

Prophet Culture

Robots in Prophet’s Conference Room

By: Jeani Vance

Brand Experience

Consumer Loyalty Requires Much More Than a Rewards Program

By: Lindsay Malone

Altimeter

The Essentials Of Next Gen Customer Experience Strategy

By: Charlene Li

Brand Experience

What Leading Brand Thinkers Really Think

By: Andrew Pierce

What Leading Brand Thinkers Really Think

Altimeter

What Is Account-Based Marketing and Is It Worth The Hype?

By: Omar Akhtar

Altimeter

[WEBCAST] Crafting A Digital Strategy

By: Ed Terpening and Aubrey Littleton

Aaker On Brands

Brand Equity vs. Brand Value

By: David Aaker