• Prophet Thinking

    A collection of our latest insights and ideas to help your business grow.


Recent Reports

The Cultural Levers of Growth in the Digital Age

Building a Relentlessly Relevant Brand: A New Approach

Conversational Business 2020: Six Trends Shaping the Future of Interaction

Organizing for Digital Marketing Excellence

Aaker on Brands

A Look at Owning Game-Changing Subcategories by David Aaker

Be an Active Partner in Your Audiences’ Passion: Lessons from Huggies

Creating Signature Stories

Brand Equity vs. Brand Value: What’s the Difference?


Organizing for Digital Marketing Excellence

Key Elements of a Next-Gen Digital Marketing Strategy

Altimeter’s Top Digital Trends for 2020

Five Attributes of Artificial Intelligence Leaders

Published Works

Creating Signature Stories

Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity

X: The Experience When Business Meets Design

The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders


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