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Recent Reports

The Cultural Levers of Growth in the Digital Age

Tyler Durham, Tony Fross and Helen Rosethorn

Organization & Culture

Building a Relentlessly Relevant Brand: A New Approach

Mike Leiser

Brand & Activation

Conversational Business 2020: Six Trends Shaping the Future of Interaction

Susan Etlinger

Altimeter

Organizing for Digital Marketing Excellence

Omar Akhtar, Ted Moser and Mat Zucker

Altimeter

Aaker on Brands

A Look at Owning Game-Changing Subcategories by David Aaker

David Aaker

Aaker On Brands

Be an Active Partner in Your Audiences’ Passion: Lessons from Huggies

David Aaker

Aaker On Brands

Creating Signature Stories

David Aaker

Aaker On Brands

Brand Equity vs. Brand Value: What’s the Difference?

David Aaker

Aaker On Brands

More Aaker on Brands

Altimeter

Organizing for Digital Marketing Excellence

Omar Akhtar, Ted Moser and Mat Zucker

Altimeter

Key Elements of a Next-Gen Digital Marketing Strategy

Omar Akhtar and Ted Moser

Altimeter

Altimeter’s Top Digital Trends for 2020

Omar Akhtar, Charlene Li, Susan Etlinger and Ed Terpening

Altimeter

Five Attributes of Artificial Intelligence Leaders

Susan Etlinger

Altimeter

More Altimeter

Published Works

Creating Signature Stories

David Aaker

Aaker On Brands

Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity

Jeff Gourdji and Scott Davis

Healthcare

X: The Experience When Business Meets Design

Brian Solis

Altimeter

The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders

Scott Davis

Growth Acceleration

Recent

Leading Your Marketing Team Through Uncertain Times – The Resilient CMO

Peter Stubbs

COVID 19: Leading in a Time of Crisis

10 Things to Say to Your Teams Right Now

Jonathan Chajet

COVID 19: Leading in a Time of Crisis

How to Connect in a Crisis: Powerful Ways Brands Can Use Their Voices in Uncertain Times

Taylor Riedeman

Brand & Activation

Understanding and Enhancing Brand Communities

David Aaker

Aaker On Brands

Maintaining Brand Relevance in a World on Edge

Marisa Mulvihill and Colette Lelchuk

Brand & Activation

Webinar Replay: How to be a Strong Leader in Times of Crisis

Charlene Li

COVID 19: Leading in a Time of Crisis

Ebook – The Definitive Guide to B2B Digital Transformation

Fred Geyer

Digital Transformation

Adjusting Your Marketing Priorities: Levers You Can Pull

Mat Zucker

COVID 19: Leading in a Time of Crisis

A Letter from Prophet CEO Michael Dunn: Leading in a Time of Crisis

Michael Dunn

COVID 19: Leading in a Time of Crisis

Five Ways to Be a Strong Leader in Disruptive Times

Charlene Li

COVID 19: Leading in a Time of Crisis

Webinar Replay: David Aaker’s Owning Game-Changing Subcategories

David Aaker

Aaker On Brands

3 Tips For B2B Marketers When Your Big Trade Show Is Cancelled Due To Coronavirus

John Ellett

COVID 19: Leading in a Time of Crisis

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