• Prophet Thinking

    A collection of our latest insights and ideas to help your business grow.


Recent Reports

The 2019 State of Digital Marketing

The Cultural Levers of Growth in the Digital Age

Digital Experience Innovators

Building a Relentlessly Relevant Brand: A New Approach

Aaker on Brands

Be an Active Partner in Your Audiences’ Passion: Lessons from Huggies

Which Brands Truly Inspire? The 2018 Prophet Brand Relevance Index®

Creating Signature Stories

Brand Equity vs. Brand Value: What’s the Difference?


Key Elements of a Next-Gen Digital Marketing Strategy

Altimeter’s Top Digital Trends for 2019

The 2018-2019 State of Digital Transformation

Five Attributes of Artificial Intelligence Leaders

Published Works

Creating Signature Stories

Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity

X: The Experience When Business Meets Design

The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders


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