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Recent Reports

The Insurance Customer of the Future: Welcome to 2030

Financial Services

Transforming Healthcare: The State of Digital Marketing & Selling in Life Sciences

Healthcare

The 2021 State of Digital Content

Altimeter

The 2021 Prophet Brand Relevance Index®

Brand & Activation

Aaker on Brands

Converting Anti-Vaxxers: The Power of Fear & Stories

Aaker On Brands

Four Ways Social Programs Yield Employee Engagement

Aaker On Brands

Why Brands Fall—Lessons from Prophet’s BRI

Aaker On Brands

Why Brands Rise—Lessons from Prophet’s BRI

Aaker On Brands

More Aaker on Brands

Altimeter

Your Digital Maturity Is the Best Way to Evaluate Technology Vendors

Altimeter

To Transform Digital Selling, Must Sales & Marketing Converge?

Altimeter

Altimeter’s 2021 Trends in Digital Transformation

Altimeter

Is a Centralized Creative Team Still the Best Way To Produce Content At Scale?

Altimeter

More Altimeter

Published Works

Book – The Definitive Guide to B2B Digital Transformation

Digital Transformation

A Look at Owning Game-Changing Subcategories by David Aaker

Aaker On Brands

Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity

Healthcare

Recent

How Transformation Can Help Insurers Win With Rapidly Evolving Customers

Customer Experience

Should Brands Still Be Thinking About Clubhouse?

Altimeter

Transforming Healthcare: The State of Digital Marketing & Selling in Life Sciences

Healthcare

Will Your Organization Be Left Behind as Consumer Healthcare Transforms?

Healthcare

Three Shifts in Content Strategy To Win Over Chinese Consumers

Altimeter

19 Ways COVID-19 Is Shaping the Future of Innovation

COVID 19: Leading in a Time of Crisis

Insights From a Rapidly Changing Hong Kong Financial Services Market

Financial Services

Three Signs You Need a Customer-Centric Transformation

Digital Transformation

Ask These 3 Questions to Evolve Your Digital Transformation

Digital Transformation

Business Transformation for Growth: Three Rules you Can’t Ignore

Digital Transformation

The Insurance Customer of the Future: Welcome to 2030

Financial Services

3 Ways We’re Creating a Supportive Workplace for Women

Prophet Culture

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