Topics: AllAaker On BrandsAltimeterB2BBrand & ActivationCustomer ExperienceDesignDigital TransformationEntertainmentFinancial ServicesGrowth AccelerationHealthcareInnovationMarketing & SalesOrganization & CultureProphet CultureSpringbox Search for:
The Cultural Levers of Growth in the Digital Age Tyler Durham, Tony Fross and Helen RosethornOrganization & Culture FeaturedP4NP 2019: Doing Good Across the Globe Michelle GallianiProphet Culture New Retail in China: Promise, Progress and Pitfalls Yu Huang and Tom DoctoroffCustomer Experience Is Your Value Proposition Clear and Customer-Informed? Hanif Perry, Andrew Marcum and Bella WishnivetskiMarketing & Sales 3 Core Elements of Successful B2B Customer Experiences Kevin Grubb and Saurabh WahiB2B Most PopularBook – Making the Healthcare Shift: The Transformation to Consumer-Centricity Jeff Gourdji and Scott DavisHealthcare The Guide to Digital Marketing Excellence Mat Zucker and Fred GeyerMarketing & Sales 5 Ways Digital is Reinventing B2B Selling Fred GeyerB2B Driving Uncommon Growth for Digital Native Brands Eunice Shin and Oscar WangBrand & Activation Recent ReportsKey Elements of a Next-Gen Digital Marketing Strategy Omar Akhtar and Ted MoserAltimeter Innovation + Trust: The Foundation of Responsible Artificial Intelligence Susan EtlingerAltimeter Digital Experience Innovators Brian SolisAltimeter Building a Relentlessly Relevant Brand: A New Approach Mike LeiserBrand & Activation
The Cultural Levers of Growth in the Digital Age Tyler Durham, Tony Fross and Helen RosethornOrganization & Culture
FeaturedP4NP 2019: Doing Good Across the Globe Michelle GallianiProphet Culture New Retail in China: Promise, Progress and Pitfalls Yu Huang and Tom DoctoroffCustomer Experience Is Your Value Proposition Clear and Customer-Informed? Hanif Perry, Andrew Marcum and Bella WishnivetskiMarketing & Sales 3 Core Elements of Successful B2B Customer Experiences Kevin Grubb and Saurabh WahiB2B
Most PopularBook – Making the Healthcare Shift: The Transformation to Consumer-Centricity Jeff Gourdji and Scott DavisHealthcare The Guide to Digital Marketing Excellence Mat Zucker and Fred GeyerMarketing & Sales 5 Ways Digital is Reinventing B2B Selling Fred GeyerB2B Driving Uncommon Growth for Digital Native Brands Eunice Shin and Oscar WangBrand & Activation
Recent ReportsKey Elements of a Next-Gen Digital Marketing Strategy Omar Akhtar and Ted MoserAltimeter Innovation + Trust: The Foundation of Responsible Artificial Intelligence Susan EtlingerAltimeter Digital Experience Innovators Brian SolisAltimeter Building a Relentlessly Relevant Brand: A New Approach Mike LeiserBrand & Activation
Aaker on BrandsBe an Active Partner in Your Audiences’ Passion: Lessons from Huggies David AakerAaker On Brands Which Brands Truly Inspire? The 2018 Prophet Brand Relevance Index® David AakerAaker On Brands Creating Signature Stories David AakerAaker On Brands Brand Equity vs. Brand Value: What’s the Difference? David AakerAaker On Brands More Aaker on Brands AltimeterKey Elements of a Next-Gen Digital Marketing Strategy Omar Akhtar and Ted MoserAltimeter Altimeter’s Top Digital Trends for 2019 Charlene Li, Brian Solis, Omar Akhtar and Susan EtlingerAltimeter The 2018-2019 State of Digital Transformation Brian SolisAltimeter Five Attributes of Artificial Intelligence Leaders Susan EtlingerAltimeter More Altimeter
Aaker on BrandsBe an Active Partner in Your Audiences’ Passion: Lessons from Huggies David AakerAaker On Brands Which Brands Truly Inspire? The 2018 Prophet Brand Relevance Index® David AakerAaker On Brands Creating Signature Stories David AakerAaker On Brands Brand Equity vs. Brand Value: What’s the Difference? David AakerAaker On Brands
AltimeterKey Elements of a Next-Gen Digital Marketing Strategy Omar Akhtar and Ted MoserAltimeter Altimeter’s Top Digital Trends for 2019 Charlene Li, Brian Solis, Omar Akhtar and Susan EtlingerAltimeter The 2018-2019 State of Digital Transformation Brian SolisAltimeter Five Attributes of Artificial Intelligence Leaders Susan EtlingerAltimeter
Published WorksCreating Signature Stories David AakerAaker On Brands Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity Jeff Gourdji and Scott DavisHealthcare X: The Experience When Business Meets Design Brian SolisAltimeter The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders Scott DavisGrowth Acceleration
RecentInteresting Bedfellows: Why a Teaming of HR and Marketing Makes Sense Jeff Smith and Tony FrossMarketing & Sales Evolution of the Healthcare Ecosystem: How Exact Sciences Thrives Paul SchrimpfHealthcare A Consultant’s Guide to Summer Reading 2019 Michelle GallianiProphet Culture M&A Portfolios: Are You Thinking Like a Digital Native? Josh Feldmeth and Marisa MulvihillBrand & Activation Transformational Marketing Leaders Should Write Their Declaration of Independence John EllettMarketing & Sales P4NP 2019: Doing Good Across the Globe Michelle GallianiProphet Culture Healthcare Transformers Series: Featuring David Edelman, CMO at Aetna Jeff Gourdji and Scott DavisHealthcare Innovation + Trust: The Foundation of Responsible Artificial Intelligence Susan EtlingerAltimeter 5 Ways Digital is Reinventing B2B Selling Fred GeyerB2B Webinar Replay: The Cultural Levers Driving Growth in the Digital Age Tony Fross, Jonathan Chajet and Tyler DurhamOrganization & Culture Reprogramming Culture for Digital Transformation Tony Fross and Helen RosethornOrganization & Culture P4NP Day 2019: The Impact of Doing Good Across the Globe Jill SteeleProphet Culture View All Thinking
