• Prophet Thinking

    A collection of our latest insights and ideas on how to help your business grow better.


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Recent Reports

Prophet Brand Relevance Index® 2018

Study: Healthcare’s Transformation to Consumer Centricity

Building a Relentlessly Relevant Brand: A New Approach

Report: Becoming Purposeful

Aaker on Brands

Be an Active Partner in Your Audiences’ Passion: Lessons from Huggies

Which Brands Truly Inspire? The 2018 Prophet Brand Relevance Index®

Creating Signature Stories

Brand Equity vs. Brand Value: What’s the Difference?

Altimeter

Key Elements of a Next-Gen Digital Marketing Strategy

Altimeter’s Top Digital Trends for 2019

The 2018-2019 State of Digital Transformation

Five Attributes of Artificial Intelligence Leaders

Published Works

Creating Signature Stories

Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity

X: The Experience When Business Meets Design

The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders