• Prophet Thinking

    A collection of our latest insights and ideas to help your business grow.


    Subscribe

Recent Reports

Executing on Customer-Centricity in Financial Services

Customer Experience

Transforming Healthcare: The Forces That Redefine Work and Culture

Healthcare

A Guide to Driving Organizational Change for the Future of Work

Organization & Culture

Winnovation Factors: Five Criteria for Innovation Excellence

COVID 19: Leading in a Time of Crisis

Aaker on Brands

Converting Anti-Vaxxers: The Power of Fear & Stories

Aaker On Brands

Four Ways Social Programs Yield Employee Engagement

Aaker On Brands

Why Brands Fall—Lessons from Prophet’s BRI

Aaker On Brands

Why Brands Rise—Lessons from Prophet’s BRI

Aaker On Brands

More Aaker on Brands

Altimeter

Your Digital Maturity Is the Best Way to Evaluate Technology Vendors

Altimeter

To Transform Digital Selling, Must Sales & Marketing Converge?

Altimeter

Altimeter’s 2021 Trends in Digital Transformation

Altimeter

Is a Centralized Creative Team Still the Best Way To Produce Content At Scale?

Altimeter

More Altimeter

Published Works

Book – The Definitive Guide to B2B Digital Transformation

Digital Transformation

A Look at Owning Game-Changing Subcategories by David Aaker

Aaker On Brands

Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity

Healthcare

Recent

How Verbal Branding Can Amplify Your Transformation

Brand & Activation

Altimeter’s 2022 Trends in Digital Transformation

Altimeter

Finding Uncommon Growth in Four Steps

Growth Acceleration

2021 Brand Winners and Losers: From Taylor Swift to Billionaires in Space

Brand & Activation

Three Branding Trends to Know for 2022

Aaker On Brands

Five Financial Services Trends to Watch in 2022

Financial Services

Bringing Luxury Online – Finding Success with DTC Marketing Tactics

Direct-to-Consumer (DTC)

Key Learnings for Companies in China from the 2021 State of Digital Transformation

Digital Transformation

A Consultant’s Gift Guide: Digital Tools Edition

Prophet Culture

The Healthcare Industry in 2022: What’s Ahead?

Digital Transformation

Brand Migration in M&A: Seven Factors for Success

Digital Transformation

3 Steps to Human-Centred Leadership in a Hybrid Working World

Organization & Culture

View All Thinking