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Recent Reports

The Insurance Customer of the Future: Welcome to 2030

Financial Services

Transforming Healthcare: The State of Digital Marketing & Selling in Life Sciences

Healthcare

The 2021 State of Digital Content

Altimeter

Winnovation Factors: Five Criteria for Innovation Excellence

COVID 19: Leading in a Time of Crisis

Aaker on Brands

Converting Anti-Vaxxers: The Power of Fear & Stories

Aaker On Brands

Four Ways Social Programs Yield Employee Engagement

Aaker On Brands

Why Brands Fall—Lessons from Prophet’s BRI

Aaker On Brands

Why Brands Rise—Lessons from Prophet’s BRI

Aaker On Brands

More Aaker on Brands

Altimeter

Your Digital Maturity Is the Best Way to Evaluate Technology Vendors

Altimeter

To Transform Digital Selling, Must Sales & Marketing Converge?

Altimeter

Altimeter’s 2021 Trends in Digital Transformation

Altimeter

Is a Centralized Creative Team Still the Best Way To Produce Content At Scale?

Altimeter

More Altimeter

Published Works

Book – The Definitive Guide to B2B Digital Transformation

Digital Transformation

A Look at Owning Game-Changing Subcategories by David Aaker

Aaker On Brands

Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity

Healthcare

Recent

Mastering Business Complexity Through Experience-Led Solutions

Customer Experience

Podcast: Michael Dunn – The Amazing Story of Prophet

Prophet Culture

How the Digital Transformation of Sales Could Go Too Far

Altimeter

Prophet Looks Back on a Month of Pride Celebrations

Prophet Culture

Four Traits of Top-Performing B2B Digital Sellers

Altimeter

Five Winnovation Factors to Drive Innovation Excellence in Asia

Customer Experience

Winnovation Factors: Five Criteria for Innovation Excellence

COVID 19: Leading in a Time of Crisis

Improve Your Digital Content Strategy: 3 Learnings for European Companies

Marketing & Sales

Three Ways Financial Services Companies Can Help Advisors Win in the Meme-Stock Age

Financial Services

A Guide to Driving Organizational Change for the Future of Work

Organization & Culture

The Critical Traits of an Innovative Company in a Post-Pandemic World

COVID 19: Leading in a Time of Crisis

Prophet’s Pro-Bono Journey With the LGBTQ+ Civil Rights Movement – A 20-Year Journey

Prophet Culture

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