Growth and Transformation Strategies, Insights & Ideas

Prophet Thinking
A collection of our latest insights and ideas to help your business grow.

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See the Rankings & Insights

The 2021 Prophet Brand Relevance Index®

Brand & Activation

Featured

How Innovation Is Powering the Most Relevant Experiences

Brand & Activation

2021’s Most Relevant Brands Include Apple, Peloton, KitchenAid, Costco & LEGO…Here Is Why

Brand & Activation

Building Relevance Through Relationship-Driven Marketing

Brand & Activation

Do My Customers and Employees See the Same Brand?

Brand & Activation

Recent Reports

The 2021 Prophet Brand Relevance Index®

Brand & Activation

Virtual Care: From Rarity to Reality

Healthcare

The 2020 State of Digital Selling

Altimeter

How To Sell Insurance in the Post-Pandemic Digital Age

Digital Selling

Aaker on Brands

Why Brands Rise—Lessons from Prophet’s BRI

Aaker On Brands

Why Brands Fall—Lessons from Prophet’s BRI

Aaker On Brands

A Look at Owning Game-Changing Subcategories by David Aaker

Aaker On Brands

4 Examples of Digital Transformation’s Role in Strategic Growth

Aaker On Brands

More Aaker on Brands

Altimeter

Webinar Replay: B2B Leaders Series feat. Charlene Li

COVID 19: Leading in a Time of Crisis

The Most Desired Skills for Marketing Hires in 2021

Altimeter

Altimeter’s 2021 Trends in Digital Transformation

Altimeter

Data and AI: Lessons from 2020, Implications for 2021

Altimeter

More Altimeter

Published Works

Book – The Definitive Guide to B2B Digital Transformation

Digital Transformation

A Look at Owning Game-Changing Subcategories by David Aaker

Aaker On Brands

X: The Experience When Business Meets Design

Altimeter

Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity

Healthcare

Recent

Webinar Replay: The Digital Sales & Marketing Convergence

Altimeter

If AI Is in Consumer Products, Shouldn’t It Be Subject to Consumer Protection Laws?

Altimeter

Want to Make Your Strategy Stick? Make it a Behavior

Organization & Culture

Four Ways Social Programs Yield Employee Engagement

Aaker On Brands

Webinar Replay: The Transformation of Virtual Care

Healthcare

Expert Panel: Building Brand Relevance in China in the Era of Restlessness

Brand & Activation

Is a Centralized Creative Team Still the Best Way To Produce Content At Scale?

Altimeter

4 Steps to Optimizing the Remote Employee Experience

Customer Experience

The 2021 State of Digital Content

Altimeter

Play is Back. What’s Next for Toy and Gaming Brands?

Brand & Activation

Decoding Netflix’s “Coded Bias”

Altimeter

How To Sell Insurance in the Post-Pandemic Digital Age

Digital Selling

View All Thinking

Prophet Thinking

A collection of our latest insights and ideas to help your business grow.

See the Rankings & Insights

The 2021 Prophet Brand Relevance Index®

Featured

How Innovation Is Powering the Most Relevant Experiences

2021’s Most Relevant Brands Include Apple, Peloton, KitchenAid, Costco & LEGO…Here Is Why

Building Relevance Through Relationship-Driven Marketing

Do My Customers and Employees See the Same Brand?

Most Popular

Do My Customers and Employees See the Same Brand?

Three Ways to Win With The New Digital Care Continuum

Prophet’s Human-Centered Transformation Model™

Altimeter’s 2021 Trends in Digital Transformation

Recent Reports

The 2021 Prophet Brand Relevance Index®

Virtual Care: From Rarity to Reality

The 2020 State of Digital Selling

How To Sell Insurance in the Post-Pandemic Digital Age

Aaker on Brands

Why Brands Rise—Lessons from Prophet’s BRI

Why Brands Fall—Lessons from Prophet’s BRI

A Look at Owning Game-Changing Subcategories by David Aaker

4 Examples of Digital Transformation’s Role in Strategic Growth

Altimeter

Webinar Replay: B2B Leaders Series feat. Charlene Li

The Most Desired Skills for Marketing Hires in 2021

Altimeter’s 2021 Trends in Digital Transformation

Data and AI: Lessons from 2020, Implications for 2021

Published Works

Book – The Definitive Guide to B2B Digital Transformation

A Look at Owning Game-Changing Subcategories by David Aaker

X: The Experience When Business Meets Design

Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity

Recent

Webinar Replay: The Digital Sales & Marketing Convergence

If AI Is in Consumer Products, Shouldn’t It Be Subject to Consumer Protection Laws?

Want to Make Your Strategy Stick? Make it a Behavior

Four Ways Social Programs Yield Employee Engagement

Webinar Replay: The Transformation of Virtual Care

Expert Panel: Building Brand Relevance in China in the Era of Restlessness

Is a Centralized Creative Team Still the Best Way To Produce Content At Scale?

4 Steps to Optimizing the Remote Employee Experience

The 2021 State of Digital Content

Play is Back. What’s Next for Toy and Gaming Brands?

Decoding Netflix’s “Coded Bias”

How To Sell Insurance in the Post-Pandemic Digital Age

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