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Recent Reports

Executing on Customer-Centricity in Financial Services

Customer Experience

Transforming Healthcare: The Forces That Redefine Work and Culture

Healthcare

A Guide to Driving Organizational Change for the Future of Work

Organization & Culture

Winnovation Factors: Five Criteria for Innovation Excellence

COVID 19: Leading in a Time of Crisis

Aaker on Brands

Converting Anti-Vaxxers: The Power of Fear & Stories

Aaker On Brands

Four Ways Social Programs Yield Employee Engagement

Aaker On Brands

Why Brands Fall—Lessons from Prophet’s BRI

Aaker On Brands

Why Brands Rise—Lessons from Prophet’s BRI

Aaker On Brands

More Aaker on Brands

Altimeter

Your Digital Maturity Is the Best Way to Evaluate Technology Vendors

Altimeter

To Transform Digital Selling, Must Sales & Marketing Converge?

Altimeter

Altimeter’s 2021 Trends in Digital Transformation

Altimeter

Is a Centralized Creative Team Still the Best Way To Produce Content At Scale?

Altimeter

More Altimeter

Published Works

Book – The Definitive Guide to B2B Digital Transformation

Digital Transformation

A Look at Owning Game-Changing Subcategories by David Aaker

Aaker On Brands

Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity

Healthcare

Recent

How Open Innovation is Driving the Next Era of Growth for Singapore

Digital Transformation

Inclusion in the Workplace: Why it Matters and Ways to Improve

Organization & Culture

Fintech Frontier: Vincent Bahk on Unlocking Value Through Convergence

Financial Services

Driving Growth With a Purpose-Led ESG Strategy

Brand & Activation

In the Spotlight: KEYLENS, the Latest Addition to the Prophet Family

Digital Transformation

Webinar Replay: The 2021 State of Digital Transformation

Altimeter

The State of New Consumer Brands in China

Brand & Activation

Executing on Customer-Centricity in Financial Services

Customer Experience

Back to Brick and Mortar: 4 DTC Trends

Direct-to-Consumer (DTC)

Leaders & Language: How the Right Words Can Catalyze Change

Organization & Culture

Facebook Goes Meta: But Will it Work?

Brand & Activation

The 2021 State of Digital Transformation

Altimeter

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