Thinking
Prophet’s people never stop thinking of ways companies can do more to drive uncommon growth. See what’s been on our minds lately.
BOOK
David Aaker’s “The Future of Purpose-Driven Branding”
Learn how to guide, inspire and enable effective communication of a purpose-driven branding program.
NEW REPORT
Gen Z Revealed: 6 Myths Busted
Discover the motivations behind Gen Z values and behaviors with the purpose of improving the way DTC brands can resonate with hard-to-reach Gen Z customers.
THOUGHT LEADER SPOTLIGHT
Aaker On Brands
Known as the “Father of Modern Branding,” Vice Chairman David Aaker is a pioneer in the science of marketing.
Altimeter Research
Altimeter analyst’s research on disruptive technologies, digital transformation, digital sales and marketing, customer experience and social business strategy help business leaders thrive.
Videos
Books
The Future of Purpose-Driven Branding
David Aaker
Learn the five branding “must-dos” to guide, inspire and enable effective communication of the social purpose and program.
Making the Healthcare Shift: The Transformation to Consumer-Centricity
Scott Davis, Jeff Gourdji
