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Recent Reports

The 2020 State of Digital Transformation

Altimeter

The 2020 State of Digital Selling

Altimeter

Reclaiming Interest: A Transformation Playbook for the Insurance Industry

Customer Experience

Slingshot Your Organization Towards a More Resilient Future

COVID 19: Leading in a Time of Crisis

Aaker on Brands

A Look at Owning Game-Changing Subcategories by David Aaker

Aaker On Brands

4 Examples of Digital Transformation’s Role in Strategic Growth

Aaker On Brands

Winning in the Post-COVID-19 World: Trends Here to Stay

Aaker On Brands

Brand Equity vs. Brand Value: What’s the Difference?

Aaker On Brands

More Aaker on Brands

Altimeter

Webinar Replay: B2B Leaders Series feat. Charlene Li

COVID 19: Leading in a Time of Crisis

The Most Desired Skills for Marketing Hires in 2021

Altimeter

Altimeter’s 2021 Trends in Digital Transformation

Altimeter

Data and AI: Lessons from 2020, Implications for 2021

Altimeter

More Altimeter

Published Works

Book – The Definitive Guide to B2B Digital Transformation

Digital Transformation

A Look at Owning Game-Changing Subcategories by David Aaker

Aaker On Brands

X: The Experience When Business Meets Design

Altimeter

Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity

Healthcare

Recent

Do My Customers and Employees See the Same Brand?

Brand & Activation

AI Ethics: Where Do We Go From Here?

Altimeter

Why Brands Fall—Lessons from Prophet’s BRI

Aaker On Brands

Why Brands Rise—Lessons from Prophet’s BRI

Aaker On Brands

Building Relevance Through Relationship-Driven Marketing

Brand & Activation

The 2021 Prophet Brand Relevance Index®

Brand & Activation

How Innovation Is Powering the Most Relevant Experiences

Brand & Activation

2021’s Most Relevant Brands Include Apple, Peloton, KitchenAid, Costco & LEGO…Here Is Why

Brand & Activation

Why Brands Should Care About Clubhouse’s Success

Altimeter

Top Digital Transformation Challenges in Financial Services

Digital Transformation

Marketing and Sales Can’t Collaborate Without These Three Key Investments

Altimeter

Busting the Myth That B2B Companies Are Digital Laggards

COVID 19: Leading in a Time of Crisis

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