Prophet Thinking -

Prophet
Thinking
Prophet's latest thinking on brand strategy, customer experience, digital transformation, business growth & more.

Brand Experience

Consumer Loyalty Requires Much More Than a Rewards Program

By: Lindsay Malone

Altimeter

The Essentials Of Next Gen Customer Experience Strategy

By: Charlene Li

Brand Experience

What Leading Brand Thinkers Really Think

By: Andrew Pierce

What Leading Brand Thinkers Really Think

Altimeter

What Is Account-Based Marketing and Is It Worth The Hype?

By: Omar Akhtar

Altimeter

[WEBCAST] Crafting A Digital Strategy

By: Ed Terpening and Aubrey Littleton

Aaker On Brands

Brand Equity vs. Brand Value

By: David Aaker

Aaker On Brands

Strategy Driven Podcast: An Interview with David Aaker

By: David Aaker

Strategy Driven Podcast: An Interview with David Aaker

Altimeter

The 2016 State of Digital Transformation

By: Brian Solis

Healthcare

Maintaining Relevance In The Age Of Consumerism: Lessons From The Healthcare Industry

By: Andres Nicholls

Maintaining Relevance In The Age Of Consumerism: Lessons From The Healthcare Industry

Brand Experience

How Stranger Things Accidentally Made Netflix Even More Relentlessly Relevant

By: Scott Davis