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Recent Reports

The 2021 Prophet Brand Relevance Index®

Brand & Activation

Virtual Care: From Rarity to Reality

Healthcare

The 2020 State of Digital Selling

Altimeter

How To Sell Insurance in the Post-Pandemic Digital Age

Digital Selling

Aaker on Brands

Why Brands Rise—Lessons from Prophet’s BRI

Aaker On Brands

Why Brands Fall—Lessons from Prophet’s BRI

Aaker On Brands

A Look at Owning Game-Changing Subcategories by David Aaker

Aaker On Brands

4 Examples of Digital Transformation’s Role in Strategic Growth

Aaker On Brands

More Aaker on Brands

Altimeter

Webinar Replay: B2B Leaders Series feat. Charlene Li

COVID 19: Leading in a Time of Crisis

The Most Desired Skills for Marketing Hires in 2021

Altimeter

Altimeter’s 2021 Trends in Digital Transformation

Altimeter

Data and AI: Lessons from 2020, Implications for 2021

Altimeter

More Altimeter

Published Works

Book – The Definitive Guide to B2B Digital Transformation

Digital Transformation

A Look at Owning Game-Changing Subcategories by David Aaker

Aaker On Brands

X: The Experience When Business Meets Design

Altimeter

Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity

Healthcare

Recent

4 Steps to Optimizing the Remote Employee Experience

Customer Experience

The 2021 State of Digital Content

Altimeter

Play is Back. What’s Next for Toy and Gaming Brands?

Brand & Activation

Decoding Netflix’s “Coded Bias”

Altimeter

How To Sell Insurance in the Post-Pandemic Digital Age

Digital Selling

Five Principles for Stronger Customer & Employee Engagement Events

Organization & Culture

Why Are Leaders More Optimistic Than Sales Teams About Digital Sales Transformation?

Altimeter

Creating Brand Relevance Through a Direct-to-Consumer Approach

Brand & Activation

Three Ways Digital Transformation Can Close the Diversity Leadership Gap

Altimeter

Building Brands That Win in the Market

Brand & Activation

A ‘Human-First’ Approach Is Essential for Employee Communications and Engagement

Organization & Culture

Why Leaders Should Turn to Historically Feminine-Coded Traits

COVID 19: Leading in a Time of Crisis

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