Topics: AllAaker On BrandsAltimeterB2BBrand & ActivationCustomer ExperienceDesignDigital TransformationEntertainmentFinancial ServicesGrowth AccelerationHealthcareInnovationMarketing & SalesOrganization & CultureProphet CultureSpringbox Search for:
Prophet Brand Relevance Index® 2019 Jesse Purewal and Scott DavisBrand & Activation FeaturedP4NP 2019: Doing Good Across the Globe Michelle GallianiProphet Culture New Retail in China: Promise, Progress and Pitfalls Yu Huang and Tom DoctoroffCustomer Experience Is Your Value Proposition Clear and Customer-Informed? Hanif Perry, Andrew Marcum and Bella WishnivetskiMarketing & Sales 3 Core Elements of Successful B2B Customer Experiences Kevin Grubb and Saurabh WahiB2B Most PopularBook – Making the Healthcare Shift: The Transformation to Consumer-Centricity Jeff Gourdji and Scott DavisHealthcare The Guide to Digital Marketing Excellence Mat Zucker and Fred GeyerMarketing & Sales 5 Ways Digital is Reinventing B2B Selling Fred GeyerB2B Driving Uncommon Growth for Digital Native Brands Eunice Shin and Oscar WangBrand & Activation Recent ReportsThe Cultural Levers of Growth in the Digital Age Tyler Durham, Tony Fross and Helen RosethornOrganization & Culture Building a Relentlessly Relevant Brand: A New Approach Mike LeiserBrand & Activation Conversational Business 2020: Six Trends Shaping the Future of Interaction Susan EtlingerAltimeter
FeaturedP4NP 2019: Doing Good Across the Globe Michelle GallianiProphet Culture New Retail in China: Promise, Progress and Pitfalls Yu Huang and Tom DoctoroffCustomer Experience Is Your Value Proposition Clear and Customer-Informed? Hanif Perry, Andrew Marcum and Bella WishnivetskiMarketing & Sales 3 Core Elements of Successful B2B Customer Experiences Kevin Grubb and Saurabh WahiB2B
Most PopularBook – Making the Healthcare Shift: The Transformation to Consumer-Centricity Jeff Gourdji and Scott DavisHealthcare The Guide to Digital Marketing Excellence Mat Zucker and Fred GeyerMarketing & Sales 5 Ways Digital is Reinventing B2B Selling Fred GeyerB2B Driving Uncommon Growth for Digital Native Brands Eunice Shin and Oscar WangBrand & Activation
Recent ReportsThe Cultural Levers of Growth in the Digital Age Tyler Durham, Tony Fross and Helen RosethornOrganization & Culture Building a Relentlessly Relevant Brand: A New Approach Mike LeiserBrand & Activation Conversational Business 2020: Six Trends Shaping the Future of Interaction Susan EtlingerAltimeter
Aaker on BrandsBe an Active Partner in Your Audiences’ Passion: Lessons from Huggies David AakerAaker On Brands Which Brands Truly Inspire? The 2018 Prophet Brand Relevance Index® David AakerAaker On Brands Creating Signature Stories David AakerAaker On Brands Brand Equity vs. Brand Value: What’s the Difference? David AakerAaker On Brands More Aaker on Brands AltimeterKey Elements of a Next-Gen Digital Marketing Strategy Omar Akhtar and Ted MoserAltimeter Altimeter’s Top Digital Trends for 2019 Charlene Li, Brian Solis, Omar Akhtar and Susan EtlingerAltimeter The 2018-2019 State of Digital Transformation Brian SolisAltimeter Five Attributes of Artificial Intelligence Leaders Susan EtlingerAltimeter More Altimeter
Aaker on BrandsBe an Active Partner in Your Audiences’ Passion: Lessons from Huggies David AakerAaker On Brands Which Brands Truly Inspire? The 2018 Prophet Brand Relevance Index® David AakerAaker On Brands Creating Signature Stories David AakerAaker On Brands Brand Equity vs. Brand Value: What’s the Difference? David AakerAaker On Brands
AltimeterKey Elements of a Next-Gen Digital Marketing Strategy Omar Akhtar and Ted MoserAltimeter Altimeter’s Top Digital Trends for 2019 Charlene Li, Brian Solis, Omar Akhtar and Susan EtlingerAltimeter The 2018-2019 State of Digital Transformation Brian SolisAltimeter Five Attributes of Artificial Intelligence Leaders Susan EtlingerAltimeter
Published WorksCreating Signature Stories David AakerAaker On Brands Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity Jeff Gourdji and Scott DavisHealthcare X: The Experience When Business Meets Design Brian SolisAltimeter The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders Scott DavisGrowth Acceleration
RecentDavid Aaker’s Book Featured in Inc.’s Top Personal Branding Books List David AakerAaker On Brands Partner Mat Zucker’s Podcast “Rising” Mat ZuckerMarketing & Sales Forget Trends: For Financial Services, Here’s Your 2020 To-Do List Tosson El NoshokatyFinancial Services How Prophet Creates Winning Hospitality Brands that Stand Out Cyrill Blaser and Isadora JonesBrand & Activation Altimeter’s Top Digital Trends for 2020 Omar Akhtar, Charlene Li, Susan Etlinger and Ed TerpeningAltimeter Three Examples of Brands That Are Winning with Values Jonathan Chajet, Danny Chapman and Hailey ArmstrongBrand & Activation 5 Customer-Centric Capabilities Insurers Need to Succeed Emma Witherington, Casey Moore and Nicole MoomjyFinancial Services The 2019 Brand Winners And Losers: From Disney+ And Salesforce To Juul And WeWork Scott DavisBrand & Activation Experience and Innovation Trends: What to Expect in 2020 Dhruva Ganesan, Abram Sirignano and Nicolle D'OnofrioCustomer Experience Organization and Culture: Looking into 2020 Trends Helen Rosethorn, Tony Fross and Paul TeutonOrganization & Culture Four Digital Marketing Trends Poised to Disrupt in 2020 Fred Geyer and Mat ZuckerDigital Transformation How Prophet Helped China’s Local Heroes Build Winning Brands Young KimBrand & Activation View All Thinking
