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Recent Reports

The 2020 State of Digital Transformation

Applying the Cultural Levers of Transformation

Organizing for Digital Marketing Excellence

Slingshot Your Organization Towards a More Resilient Future

Aaker on Brands

A Look at Owning Game-Changing Subcategories by David Aaker

4 Examples of Digital Transformation’s Role in Strategic Growth

Rosy and Gloomy Biases When Evaluating Consumer Insights

Brand Equity vs. Brand Value: What’s the Difference?

Altimeter

Getting Started With Responsible AI

The Conversational Brand: Strategy for a Digital-First World

Key Elements of a Next-Gen Digital Marketing Strategy

Five Ways to Be a Strong Leader in Disruptive Times

Published Works

Book – The Definitive Guide to B2B Digital Transformation

A Look at Owning Game-Changing Subcategories by David Aaker

X: The Experience When Business Meets Design

Book – Making the Healthcare Shift: The Transformation to Consumer-Centricity

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