Thinking
Prophet’s people never stop thinking of ways companies can do more to drive uncommon growth. See what’s been on our minds lately.
BOOK
David Aaker’s “The Future of Purpose-Driven Branding”
Learn how to guide, inspire and enable effective communication of a purpose-driven branding program.
NEW REPORT
Brand and Demand Marketing:
A Love Story
It’s time for brand and demand to stop competing – because together, they are the ultimate power couple to build relevance and unlock uncommon growth.
THOUGHT LEADER SPOTLIGHT
Aaker On Brands
Known as the “Father of Modern Branding,” Vice Chairman David Aaker is a pioneer in the science of marketing.
Altimeter Research
Altimeter analyst’s research on disruptive technologies, digital transformation, digital sales and marketing, customer experience and social business strategy help business leaders thrive.
Videos
Books
Aaker on Branding: 20 Principles That Drive Success
David Aaker
“Aaker on Branding” presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands.
David Aaker
Making the Healthcare Shift: The Transformation to Consumer-Centricity
Scott Davis, Jeff Gourdji