Customer Obsession Failures: Vine, The Limited, Blackberry, Sears and American Apparel

I often stress that the best brand lessons come from those that are not doing it right. Marketers can learn a lot from the missteps of American Apparel, Blackberry and Sears. Customer obsession, like most best practices, is easy to write about, but hard to implement. Yet, the fatal flaws brands suffer when they are not obsessed with their customers are hard to ignore.

 

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