Prophet for Nonprofit: Giving Back with Marketing Strategies
On June 23rd, all nine of our global offices stopped client work for our annual Prophet for Nonprofit Day, an immersive day where we focus on helping nonprofit organisations grow better. This is a highly anticipated event on the Prophet calendar, where everyone across the firm brings their unique skillsets to the table from brand and marketing strategy, design, innovation and beyond to support these inspirational organisations.
Developing Marketing Strategies for Nonprofits Around the World
This year we worked on a range of projects, helping a total of 32 organisations. The projects varied in scope from heading up the Swiss Alps to clean up a farm affected by an avalanche to creating a new logo, tagline and brand story for Splash Swim School, an organisation in Hong Kong that conducts swim and water safety courses for under-served communities.
In Berlin, our Propheteers worked with Uber den Tellerrand, a nonprofit organisation that helps refugees become integrated into German society through cooking classes with the local community. They spent the morning developing a strategy to market the organisation’s second cookbook. The Uber den Tellerrand team was thrilled with the results and excited to implement the strategy. In the afternoon, the team got their hands dirty (quite literally), as they repainted Uber den Tellerand’s cooking studio. This was expertly led by Senior Associate Carlo Hohmann, who was a professional painter prior to taking up a career in consulting.
The Richmond office worked with two local nonprofits – Elk Hill and Girls for a Change. Elk Hill provides behavioural and emotional counseling to more than 500 young people in Richmond. However, as the organisation has grown over the last few years, they have struggled to maintain a consistent messaging strategy for both internal and external communications. Working with the organisation, the Prophet team developed a communications strategy for Elk Hill that will allow them to communicate with their diverse stakeholder groups.
Providing Support Where We’re Needed
In Atlanta, the entire office headed to Open Hand, an organisation that provides nutritious meals, market baskets, and supplements to more than 1,000 individuals living with an HIV/AIDS in Atlanta. On the day we helped by packaging almost 2,000 meals to be delivered.
At the end of the day, the Open Hand volunteer services representative said, “It was wonderful having your group with us! There is absolutely no way that Open Hand would be able to prepare, package, and deliver 5,000 meals each day without the help of teams like yours who take time out of their day to serve.”
Here in London we worked with five different nonprofits, one of which was Rainbow Trust Children’s Charity, an organisation that supports families who have a child with a life-threatening or terminal illness. We worked with their team to develop an idea for a new Christmas campaign, which is one of their biggest fundraising opportunities of the year. The goal was to come up with something that could be replicated year after year and bring in even more donations over the festive season.
The Rainbow Trust team told us they were really pleased with the work and were excited to get back to their office to start planning.
Speaking to the entire company after Prophet for Nonprofit Day 2017, CEO & Chairman Michael Dunn said:
“I want to say a big thank you to everyone who participated in P4NP Day. It was a huge success! There was tremendous energy and enthusiasm across all our offices. And this year, we made a difference using both our brains and our brawn. However you pitched in, you helped Prophet make an impact in our communities around the globe. Thank you.”
Prophet for Nonprofit Day takes place every year. If your organisation could benefit from our support then please get in touch with us.