• Aaker on Brands

    Hailed the “Father of Modern Branding,” David Aaker is Vice Chairman of Prophet and the creator of the Aaker Model™.


Webinar Replay

Related Thinking

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Converting Anti-Vaxxers: The Power of Fear & Stories

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Why Brands Fall—Lessons from Prophet’s BRI

Why Brands Rise—Lessons from Prophet’s BRI

David Aaker on COVID-19 & Its Implications for Brands

Winning in the Post-COVID-19 World: Trends Here to Stay

Owning Game-Changing Subcategories: A Conversation with David Aaker About His 17th Book

Understanding and Enhancing Brand Communities

Webinar Replay: David Aaker’s Owning Game-Changing Subcategories

Breaking Down the Importance of the Exemplar Brand

Rosy and Gloomy Biases When Evaluating Consumer Insights

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