• Aaker on Brands

    Hailed the “Father of Modern Branding,” David Aaker is Vice Chairman of Prophet and the creator of the Aaker Model™.


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4 Examples of Digital Transformation’s Role in Strategic Growth

How Game-Changing Subcategories Drive Business Growth

A Look at Owning Game-Changing Subcategories by David Aaker

David Aaker’s Book Featured in Inc.’s Top Personal Branding Books List

Which Brands Have a Purpose Customers Believe In?

Aaker on Subcategory Competition

Aaker on Spanning Silos

Aaker on Signature Stories

Aaker on Brand Vision

5 Major Healthcare Shifts Happening Right Now

Did Boeing, Southwest, American, and United Make a Brand Blunder?

The Kraft Heinz Collapse—The Gut and Squeeze Strategy Fails