• Aaker on Brands

    Hailed the “Father of Modern Branding,” David Aaker is Vice Chairman of Prophet and the creator of the Aaker Model™.


5 Major Healthcare Shifts Happening Right Now

Did Boeing, Southwest, American, and United Make a Brand Blunder?

The Kraft Heinz Collapse—The Gut and Squeeze Strategy Fails

Republicans Poised to Win the Framing Battle Again with “Socialism”

How Brands Are Built

The Good News: Unilever’s New CEO Will Stay the Course

Communicating Starbucks Values—The “Upstanding” Story Series

Which Brands Truly Inspire? The 2018 Prophet Brand Relevance Index®

Be an Active Partner in Your Audiences’ Passion: Lessons from Huggies

Prophet’s Brand Relevance Index® – Who are the Innovative Brands in 2018?

6 Signature Story Mistakes Brands Make

Signature Stories and B2B Branding