• Aaker on Brands

    Hailed the “Father of Modern Branding,” David Aaker is Vice Chairman of Prophet and the creator of the Aaker Model™.


Webinar Replay

Related Thinking

David Aaker on COVID-19 & Its Implications for Brands

Winning in the Post-COVID-19 World

Driving Growth in China Through Subcategories: A Conversation with Benoit Garbe & David Aaker

Owning Game-Changing Subcategories: A Conversation with David Aaker About His 17th Book

Understanding and Enhancing Brand Communities

Webinar Replay: David Aaker’s Owning Game-Changing Subcategories

Breaking Down the Importance of the Exemplar Brand

Rosy and Gloomy Biases When Evaluating Consumer Insights

4 Examples of Digital Transformation’s Role in Strategic Growth

How Game-Changing Subcategories Drive Business Growth

A Look at Owning Game-Changing Subcategories by David Aaker

David Aaker’s Book Featured in Inc.’s Top Personal Branding Books List

Need help determining a best path
forward for your business?