Altimeter helps leaders thrive with disruptive technologies through our research and advisory work. Our analysts take a holistic, yet pragmatic approach to understanding the intersection of technology and the human side of business.

Altimeter Research Areas

Digital Transformation

Examining the intersection of technology and the human side of business.


How companies are investing in innovation and getting ahead of disruption.

Social Business Strategy

How businesses apply social media tools and techniques to achieve business goals.

Content Strategy

How to identify and solve the biggest challenges to effectively deploy digital content.

Data Strategy

How businesses can distill intelligence and meaning from data.

Our Latest Thinking

Facebook F8: Community and Reality

The platform’s developer conference is focused on community and reality.

With Experience Cloud, Adobe Graduates from Marketing to CX

Find out how Adobe is enabling a seamless digital customer experience.

How To Kill The Social Media Accounts You Don’t Need

Learn how to align your social media account architecture with organizational goals.

The Transformation of Selling

How digital enables seamless selling.

Take the Quiz: How Mature Is Your Digital Content Strategy?

Discover just how mature your digital content strategy is.

5 Ways Artificial Intelligence Transforms The Way We Work

Learn how AI is transforming the way we work and how to prepare.