Altimeter helps leaders thrive with disruptive technologies through our research and advisory work. Our analysts take a holistic, yet pragmatic approach to understanding the intersection of technology and the human side of business.

Altimeter Research Areas

Digital Transformation

Examining the intersection of technology and the human side of business.

Innovation

How companies are investing in innovation and getting ahead of disruption.

Social Business Strategy

How businesses apply social media tools and techniques to achieve business goals.

Content Strategy

How to identify and solve the biggest challenges to effectively deploy digital content.

Data Strategy

How businesses can distill intelligence and meaning from data.

Our Latest Thinking

Experience Strategy: Connecting Customer Experience to Business Strategy

How to understand the next generation customer on a continuous basis.

The Conversational Business

Susan Etlinger explores how chatbots will reshape digital experiences.

Creating a Customer-First Web Experience

Brands competing on customer-experience can’t afford to have a sub-standard web experience.

The Transformation of Selling Through Digital Enablement

Charlene Li is interviewed by Bernie Borges on his podcast Social Business Engine.

Facebook F8: Community and Reality

Facebook’s developer conference is focused on community and reality.

With Experience Cloud, Adobe Graduates from Marketing to CX

Find out how Adobe is enabling a seamless digital customer experience.