Altimeter helps leaders thrive with disruptive technologies through our research and advisory work. Our analysts take a holistic, yet pragmatic approach to understanding the intersection of technology and the human side of business.

Altimeter Research Areas

Digital Transformation

Examining the intersection of technology and the human side of business.

Innovation

How companies are investing in innovation and getting ahead of disruption.

Social Business Strategy

How businesses apply social media tools and techniques to achieve business goals.

Content Strategy

How to identify and solve the biggest challenges to effectively deploy digital content.

Data Strategy

How businesses can distill intelligence and meaning from data.

Our Latest Thinking

The Customer Experience of AI: Five Principles to Foster Engagement, Innovation and Trust

Do you understand the impact of AI on the customer experience? Susan Etlinger explores in her latest report.

How Millennials Drive Brand Relevance

The similarities and differences across generations when it comes to how they view brands.

Creating a Data-Driven Strategy for Customer Experience

Understand how data is key to creating the ideal customer experience.

The 2017 State of Digital Transformation

To what extent are businesses investing in digital strategies?

The State of IoT in the Home: Part 2

Opportunities and challenges for brands selling IoT products for the home.

The State of IoT in the Home: Part 1

How brands can be relevant to IoT device buyers.