Altimeter helps leaders thrive with disruptive technologies through our research and advisory work. Our analysts take a holistic, yet pragmatic approach to understanding the intersection of technology and the human side of business.

Altimeter Research Areas

Digital Transformation

Examining the intersection of technology and the human side of business.

Innovation

How companies are investing in innovation and getting ahead of disruption.

Social Business Strategy

How businesses apply social media tools and techniques to achieve business goals.

Content Strategy

How to identify and solve the biggest challenges to effectively deploy digital content.

Data Strategy

How businesses can distill intelligence and meaning from data.

Our Latest Thinking

Creating a Data-Driven Strategy for Customer Experience

Understand how data is key to creating the ideal customer experience.

The 2017 State of Digital Transformation

To what extent are businesses investing in digital strategies?

The State of IoT in the Home: Part 2

Opportunities and challenges for brands selling IoT products for the home.

The State of IoT in the Home: Part 1

How brands can be relevant to IoT device buyers.

6 Practical Guidelines For Implementing Conversational AI

How organizations can create more fluid interactions between humans and machines.

New Research: The ROI of Social Media Management Tools

Learn to configure the right enablement tools stack to manage social and understand ROI.