Alan is a Partner in Prophet’s Hong Kong office, with over 12 years experience in the creation of brand and marketing solutions to drive growth. Alan specializes in converting consumer insights and complex market research into actionable business recommendations.
At Prophet, Alan has led engagements in the US, Europe and across Asia, with a recent focus on enabling multinational brands to grow in Asia and Asian brands to expand internationally. Alan has helped various retail, consumer technology, FMCG and financial services clients with the formulation of differentiated brand strategy, translation into engaging customer experiences, realignment of brand portfolio and architecture, and capture of growth opportunities through new product innovations.
Prior to joining Prophet, Alan worked at ACNielsen Japan where he led market research for a client portfolio spanning various categories such as luxury goods, sporting apparel and media/entertainment. Earlier in his career, he led the development of internet marketing initiatives for Toyota Motor Corporation. Alan holds an MBA from INSEAD, a BA in International Marketing & Japanese from Dublin City University and is fluent in Japanese.