Anne Mercogliano is currently the VP of Marketing at IFTTT, where she leads the Company's user and developer marketing and support teams. Based in San Francisco, IFTTT empowers people to do more with the apps and devices they love. Over 400 services — including Amazon, Facebook, Google, Slack, Telegram, Nest, Twitter, Philips Hue, BMW, and Dropbox — partner with IFTTT to add new experiences to their brands.
With over 13 years of marketing experience she most recently led Twitter’s Small and Medium Business Marketing team joining the team as one of the founding members and growing it into a multimillion revenue global organization. She also has led agent demand generation and acquisition at Trulia (acquired by the Zillow Group). Prior to this role she was a business and brand strategy consultant at Arnold Worldwide, part of Havas Media, and L.E.K. Consulting where she worked on new market and product entry and advertising strategy for businesses topping the Fortune 500 list to small start-ups. She is a graduate of Mount Holyoke College and Duke University’s Fuqua School of Business.
Why Your Brand Needs to Start Thinking of Itself as a Service