Charlene is a principal analyst at Altimeter, a Prophet company. As one of the foremost experts on social media and technologies, Charlene’s deep knowledge of leadership, strategy, interactive media, and marketing makes her an indispensable ally in today’s rapidly evolving marketplace.
She is the author of the bestselling books, Open Leadership and Groundswell and The Engaged Leader. Before starting Altimeter Group, Li was vice president and principal analyst at Forrester Research. She was named one of Fast Company’s “100 Most Creative People in Business” in 2010, and one of their Tech Evangelists in a 2009 profile of the most influential women in technology.
Experience Strategy: Connecting Customer Experience to Business Strategy