Craig is an Associate Partner in Prophet’s New York office. He brings over 20 years of experience uncovering imaginative ways to use creativity and design thinking to help businesses invent, evolve and grow better brands.
Prior to joining Prophet, Craig was the Executive Creative Director of Interbrand New York & San Francisco, where he built major branding programs for a wide range of clients such as AT&T, John Deere, GE, Hyatt, Humana, ING, NBC Universal, Nintendo and Standard & Poor’s. Craig bridges the gap between strategy and execution by creating engaging brand experiences including comprehensive identity systems for digital and traditional environments, and translating core design principles into sonic identity, retail and campaign development.
Craig’s work has been featured in the ONE Show, ID Magazine, German Design Awards, and has won a Cannes Gold Lion, an ADC Black Cube, and has been featured in various design magazines. He has been a guest lecturer at the School of Visual Arts, CUNY, and also served on the LIAA and ADCP design juries.
He holds a Bachelor’s in Applied Art & Design from California State University, San Luis Obispo.
MetLife Rebrand: The Power of a Customer Centered Approach