David Aaker, Vice Chairman of Prophet consults exclusively for Prophet clients. He is the creator of the Aaker Model™, has published more than 100 articles and 15 books, including his latest, Aaker on Branding: 20 Principles That Drive Success. Prior to that book, he authored Brand Relevance: Making Competitors Irrelevant, which was cited by Advertising Age as being among the "Ten Marketing Books You Should Have Read" in 2011 and was named one of the top 3 marketing books of the year by Strategy and Business.
Professor Emeritus at the Haas School of Business, University of California, Berkeley, he has been awarded four career awards including the 1996 Paul D. Converse Award for outstanding contributions to the development of marketing. In March 2014, he was profiled by California Magazine and called "The Plato and Newton of Branding."
Aaker On Brands
Why the Failed Unilever-Kraft Heinz Merger is a Very Good Thing