Fred Geyer is the leader of Prophet’s European team. He helps leading companies accelerate growth by becoming more relevant to their customers in a more digital world.
Fred focuses on driving growth in multi-channel, multi-decision maker industries that face challenges applying customer driven thinking and digital tools such as life sciences, insurance and durable goods. Currently Fred is spearheading the deployment of a Growth Operating System (GOS) in the life sciences to accelerate treatment adoption and increase patient adherence.
A published author and speaker on the topic of “customer-driven growth” and “making the shift to digital marketing” Fred charts the steps to uncover untapped demand, build growth moves and enable the organization to execute effectively.
Specialties: growth strategy, brand positioning, brand portfolio, brand architecture, customer experience, digital experience, new product launch, content strategy, sales team engagement, employee engagement, marketing effectiveness