The leader of Prophet’s Growth Strategy team, Fred provides a rare blend of line management and consulting acumen. During the past 29 years Fred has built a consistent track record delivering double-digit growth in global industrial, consumer, healthcare and financial service companies.
Fred helps growth leaders overcome the barriers to growing faster. His team has created a disciplined approach to accelerating growth by uncovering the drivers of demand, generating growth moves to address these drivers and enabling organizations to take the most promising growth moves to market.
Fred is a published author and speaker on the topic of “customer-driven growth” He focuses on the steps companies can take to uncover and understand the sources of latent or untapped demand, the ways to generate and evaluate growth moves to win over demand and the work that must be done to enable people at different levels in the organization to execute growth moves effectively.
Corporate leadership roles at Crayola and Electrolux are the basis for Fred’s line management expertise. As SVP marketing at Electrolux, Fred led the re-introduction of Electrolux in North America. In a General Manager roles at Crayola he created founded the Crayola licensing company, turned around a flagging Canadian subsidiary and profitably doubled Southern European sales.
Fred began his career at Kraft Foods. He earned a BA at Harvard College and M.B.A. at Columbia University.