Greg is a leader of Prophet's UK region and has been with the company for more than 10 years. Greg has significant experience in the financial services industry and his core expertise is in helping businesses unlock growth. He helps clients with anything from research-driven insights and opportunity sizing to new product development, go-to-market strategies, sales optimisation and organisational change management.
Clients appreciate his a pragmatic “get things done” approach as it ensures that strategy doesn’t sit on a shelf, but actually gets translated into execution. Some of his high profile clients include UBS, Zurich Insurance, Danske Bank, iShares, Formula-e, Staples, Virgin and Swarovski.
Greg began his career working for the Grey Advertising group, focusing on integrated, ‘across-the-line’ campaigns, CRM strategies and loyalty programmes for clients like Microsoft and Toyota. He also lead a joint-venture with KPE to launch and run Grey’s e-marketing division in the UK. Greg broadened his perspective as a management consultant with McKinsey (working mainly across telecom, financial services and media industries), before joining Orange (part of France Telecom) as a marketing director with P&L responsibility for convergence products and mobile/broadband cross-selling.
Greg has an MA in economics and politics from Edinburgh University and an MBA from the Tuck school of business at Dartmouth.