Jorge Aguilar is a Partner in Prophet’s San Francisco office. With experience on both the consulting and industry sides of global branding and marketing, Jorge combines strategy and creativity to transform organizations and drive profitable growth.
He's an expert in using brand to create platforms for action for his clients across technology, media, entertainment, hospitality, energy, consumer packaged goods, and healthcare sectors. Prior to joining Prophet, Jorge served as Executive Director of Strategy at Landor. As lead strategist, he worked with executive teams of companies such as Sony, Marriott, Intuit, GE and Pemex, to address their most pressing branding needs.
Jorge is frequently called upon as a media commentator on branding and business in such publications as Forbes, Fortune, the American Marketing Association, and the Washington Post. He's fluent in Spanish and English, and he holds an MBA from Tuck School of Business at Dartmouth College and received a Bachelors degree in Accounting and Finance from the Instituto Tecnológico Autónomo de México.
3 Steps to Creating a Successful Brand Portfolio Strategy