Julie Purser is an associate partner in Prophet’s Hong Kong office with extensive experience in the U.S. and APAC. Julie helps clients understand, develop and implement brand and customer-focused strategies across a range of industries (focusing on insurance, healthcare and hospitality); and has deep expertise in business growth strategy, brand positioning, customer experience and brand localization.
In recent years, Julie has led a number of localization projects for leading financial service and insurance companies in APAC to help them ensure their brand strategies resonate in Asian markets and can drive growth for their business. Julie has also led a variety of engagements with hospitality companies including Marriott and Resorts World Genting to help them drive growth in Asia through new go-to-market strategies.
Prior to joining Prophet, Julie worked for Leo Burnett Worldwide where she served as a strategy and planning analyst leading segmentation and targeting strategies for Philip Morris International, and later worked as an account executive on the Allstate account, overseeing the strategy and execution of Allstate’s national advertising.
Julie received an MBA from Northwestern University’s Kellogg School of Management and a Bachelor in Business Administration from the University of Wisconsin – Madison.
Global Brands Failed on International Women’s Day in Asia