Paul is an Associate Partner in Prophet's Chicago office, developing and implementing marketing, brand and customer experience strategies that are rooted in deep consumer insights and analytics. He is also a leader in Prophet’s healthcare practice, working with providers, payers and pharmaceutical companies.
Besides his healthcare expertise, which includes work for clients like Abbott, the American Medical Association, Anthem and Becton Dickinson, he’s also used analytics to drive new offerings, value propositions, and positioning for such for B2B clients as AT&T Business Services, Caterpillar, T. Rowe Price and Zurich Financial.
Before joining Prophet, he worked at Accenture Marketing Sciences and was director of analytics at Symphony/IRI.
Paul, who is also on the board of the Water Trust, a non-profit addressing water, sanitation and hygiene needs in East Africa, earned a Bachelor’s of Business Administration in Marketing and Accounting from Loyola University Chicago, and a Master of Marketing Research from Southern Illinois University Edwardsville. He’s an avid rugby fan and traveler.
Healthcare’s Relevance: For Brands, a Harsh Reality – and Hope Ahead