Samantha is an engagement manager on the digital team at Prophet. She excels at digital and brand strategy and has worked to transform some of the world’s leading brands including Electrolux, MetLife and others.
Prior to Prophet, Samantha worked at Engine (formerly Noise), a digital agency based in New York, overseeing the relationship development and strategic direction of the work for the firm’s Unilever business. Before Engine, Samantha worked at Blue State Digital, the digital agency behind Barack Obama’s unprecedented presidential campaigns, developing multi-platform programs for political clients, nonprofits such as The Metropolitan Museum and NAACP, and corporations and brands such as Ford Motor Company and The Green Bay Packers. Samantha started her career in finance as an analyst at Morgan Stanley, focused on business development strategy for the bank’s Private Wealth Management division.
She's also serves as the managing partner at Populist, a nonprofit strategic marketing group that applies the creative problem solving of marketing in service of social innovation, putting marketing to work for organizations bringing life-changing products and services to market for the traditionally underserved.
Samantha received a B.A. in Government and French from Harvard, where she was an Academic All-American and record-holding member of the Varsity Swimming & Diving team.
Why Your Brand Needs to Start Thinking of Itself as a Service