Scott has over 20 years of brand, marketing strategy, and new product development experience that he has brought to bear for many Prophet clients.
Scott is the author of Brand Asset Management: Driving Profitable Growth Through Your Brands (2000), named one of the top 30 books of 2000. Scott’s second book, Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth (2002) was published to highly regarded reviews. His third book, The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Drivers was released in 2009.
6 Principles to Become a Ruthlessly Pragmatic Brand