Tom Agan is a Partner in Prophet’s Chicago office. With more than 20 years of experience as a branding and innovation advisor for many of the world’s leading brands, Tom is an invaluable asset to the Prophet team and the clients he works with. He’s been an ally for growth for companies in a broad scope of industries from consumer goods to pharmaceuticals to financial services.
Before joining Prophet, Tom was co-founder and managing partner at Rivia, a global innovation and brand strategy consulting firm, and held senior positions at The Nielsen Company, The Cambridge Group, Interbrand, Penn, Schoen and Berland, and Kurt Salmon Associates. No stranger to Prophet’s client-driven approach, Tom played a key role in UBS’ transformation into a global Top-50 brand and led the 2001 launch of Prophet’s European practice. Tom is both creative and practical, an unusual combination that gives him the ability to offer new thinking and approaches to solve real-world challenges.
Tom has shared his perspectives on brand and innovation in the articles he’s written for The Harvard Business Review, The New York Times, Forbes, Fast Company, Advertising Age, and BrandChannel.com. His insights have been noted in Business Insider, The Wall Street Journal, Huffington Post, USA Today, National Public Radio, BBC, The Nihon Keizai Shimbun and many, many more. His white papers have covered a range of topics from micro-targeting for WPP to changes in the consulting industry for the Harvard Business School MBA and executive education programs. You may have seen him present at top industry conferences such as Nielsen 360, Economist CMO Marketing Summit, Product Management Executive Board, IIR Brand Summit, National Retail Federation, Sustainable Brands, and many client global conferences.
Tom holds an MBA from the Harvard Business School and a BS in forestry from Iowa State University.