Tom Doctoroff is a senior partner at Prophet, jet setting between New York and Hong Kong. He is a well-known and respected marketing thought leader, and one of the world’s foremost experts on Chinese consumer behavior and the Asian commercial landscape. Based in China for more than 20 years, he is a leading expert in the cross-border management of brand architecture and brand building.
Tom was formerly CEO of J. Walter Thompson Asia Pacific, one of the world’s largest global marketing and communications companies. He has worked with top multinational corporations such as Unilever, Ford, HSBC, Ford, Mattel and Kellogg and Asian companies including Singapore Tourism Board, Nikon, Unicharm and San Miguel. In China, Tom has partnered with leading local enterprises including Lenovo, China Unicom, 999 pharmaceuticals, Yili dairy, Anta sporting apparel and Alibaba.
He is a sought after speaker and a prolific writer, authoring 3 books on consumerism: “Billions: Selling to the New Chinese Consumer” (2006), “What Chinese Want” (2012), and “Twitter is Not a Strategy” (2014). He is a frequent commentator on CNBC, NBC, Bloomberg and National Public Radio, as well as the Financial Times, Bloomberg BusinessWeek, The Wall Street Journal and The New York Times.
China’s Brand New World: Adapting the Brand-Building Model to Win