Upcoming Prophet Events
Come hear what our branding experts have to say
[SPEAKING ENGAGEMENT] Customer Experience Management ASIA Summit - X = Experience
September 6 — Singapore
X: The Experience When Business Meets DesignPresented by: Brian Solis | Join digital analyst, anthropologist, and futurist, Brian Solis as he discusses his new book X: The Experience When Business Meets Design. An essential conversation for anyone that knows the of importance of experiences as the new brand, bringing the worlds of CX, UX and BX together to re-imagine the customer journey and lifecycle.
[SPEAKING ENGAGEMENT] Omni.Digital Essentials Workshop
September 8–9 — Chicago, IL
Cross-Channel Conversation with the CustomerPresented by: Charlene Li | Join Altimeter, a Prophet company, Analyst and best-selling author Charlene Li on an exploration of how marketers are approaching today’s cross-channel conversation with the customer.
Designing for the Healthcare Consumer Landscape: New Models and ToolsPresented by: David Duvall, Novant Health + Scott Davis, Prophet
Novant Health reorganized its marketing & communications function using classic organizational design principles to enable the adoption of best-in-class consumer marketing techniques. In parallel, we conducted an in-depth consumer segmentation exercise to guide our products and service offering as well as our targeting efforts. Consisting of nearly 50 percent of our market, two consumer segments – “eager and engaged” and “savvy and connected” – are now our focus. Predictive analytics also pinpoint the media channels that perform best for these segments. Two case studies (integrated marketing mix modeling and brand journalism) show how Novant Health is delivering positive and measurable results.
[SPEAKING ENGAGEMENT] Brand2Global
September 29–30 — Silicon Valley, CA
Leading in the Digital Era: Focusing on the Important vs the UrgentKeynote Presenter: Charlene Li, Altimeter, a Prophet Company | Given the pace of technology change in this global digital world, it’s easy to get blinded by the latest “bright shiny objects” like virtual reality. The danger is that more boring but arguably more fruitful initiatives — like content strategy, customer experience, and paid social — receive scant funding and executive attention. In this enlightening keynote, Charlene will focus on the ONE thing that you as a disruptive digital leader should do to prioritize the digital initiatives that will create the most value in your organization.
Staying Relevant in Big Pharma during the Age of ConsumerisimPresenter: Andres Nicholls, Prophet + Diane Winnard, Abbott Laboratories | Consumerism is on the rise, even in healthcare, but most people are still apprehensive about the “big pharma” industry. To earn consumers’ trust and remain relevant to their lives, Abbott needed to reframe it’s brand – make it more about the consumer at all stages of their life, not just when they are sick. The presenters share how Abbott partnered with Prophet to bring this new brand direction to life in the 100+ markets Abbott operates in around the world.
[SPEAKING ENGAGEMENT] Social Media Strategies Summit
September 29 — San Francisco, CA
Impact and Planning Action for the Engaged Social WorkforcePresented by: Ed Terpening, Industry Analyst, Altimeter | Employee engagement today is on the decline, yet employees are most often an organization’s most valuable asset—particularly during the digital social era. How can businesses better engage employees, particularly through employee advocacy? Join Altimeter, a Prophet Company analyst Ed Terpening at this session where strategists will learn about this emerging practice with research to inform their own approach.
[SPEAKING ENGAGEMENT] The Hospital Marketing and Communications Summit
September 29–30 — Boston, MA
Use promo code PROPHET for $300 off your registration.
Climb to the Next Level of Brand ExperiencePresented by: Jeff Gourdji, Prophet & Marc Mertz, GE Healthcare | The Hospital Marketing and Communications Summit convenes thought leaders from hospital and health systems to explore consumer-centric strategies and tools for gaining a competitive advantage in the health care marketplace and aligning with the industry’s rapid push toward high quality, affordable health care. Discuss the health care marketer’s role in engaging consumers, retaining patients, and promoting population health and care coordination.
Explore New Models and Tools for Customer EngagementPresented by: Scott Davis, Prophet & David Duvall, Novant Health | Consumer segmentation — a tool proven in other industries and pushing its way into health care — could enable hospitals to better engage patients and provide tailored services. As most health systems already have more patient data than their leadership may realize, the opportunity to leverage that information to gain a deeper understanding of their patients’ preferences and purchasing habits is tremendous. Explore the different pathways health systems have taken to develop a segmentation strategy and the various mechanisms through which segmented consumer data has informed each system’s interaction with its consumers.