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[WEBINAR] The Six Stages of Digital Transformation
May 20 — Online
Presented by: Brian Solis
Digital transformation is one of the most important trends shaping how companies, work, market and innovate. It’s surprising that there hasn’t been a model that shows business leaders how to digitally transform their companies…until now. During this webinar, Brian Solis, principal analyst at Altimeter, a Prophet company, will unveil the first maturity model for digital transformation and provide an overview of his report “The Race Against Digital Darwinism: Six Stages of Digital Transformation.”

[SPEAKING ENGAGEMENT] Knowledge of Design Week - The State of Consumer Healthcare Study
June 13–17 — Kowloon Tong, Hong Kong
Presented by: Scott Davis

[SPEAKING ENGAGEMENT] SHSMD Connections - Designing For the Healthcare Consumer Landscape: New Models and Tools
September 13 — Chicago, IL
Presented by: David Duvall, Novant Health + Scott Davis, Prophet
Novant Health reorganized its marketing & communications function using classic organizational design principles to enable the adoption of best-in-class consumer marketing techniques. In parallel, we conducted an in-depth consumer segmentation exercise to guide our products and service offering as well as our targeting efforts. Consisting of nearly 50 percent of our market, two consumer segments – “eager and engaged” and “savvy and connected” – are now our focus. Predictive analytics also pinpoint the media channels that perform best for these segments. Two case studies (integrated marketing mix modeling and brand journalism) show how Novant Health is delivering positive and measurable results.


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