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[SPEAKING ENGAGEMENT] LiNC 2016 - Big Thinkers Lounger: X: The Experience When Business Meets Design
June 8–10 — San Francisco, CA
Presented by: Brian Solis, Principal Analyst
Join digital analyst, anthropologist, and futurist, Brian Solis as he discusses his new book X: The Experience When Business Meets Design. An essential conversation for anyone that knows the of importance of experiences as the new brand, bringing the worlds of CX, UX and BX together to re-imagine the customer journey and lifecycle.

[SPEAKING ENGAGEMENT] Knowledge of Design Week - The State of Consumer Healthcare Study
June 13–17 — Kowloon Tong, Hong Kong
Presented by: Scott Davis

[SPEAKING ENGAGEMENT] Customer Experience Management ASIA Summit - X = Experience
September 6 — Singapore
Presented by: Brian Solis
Join digital analyst, anthropologist, and futurist, Brian Solis as he discusses his new book X: The Experience When Business Meets Design. An essential conversation for anyone that knows the of importance of experiences as the new brand, bringing the worlds of CX, UX and BX together to re-imagine the customer journey and lifecycle.

[SPEAKING ENGAGEMENT] SHSMD Connections - Designing For the Healthcare Consumer Landscape: New Models and Tools
September 13 — Chicago, IL
Presented by: David Duvall, Novant Health + Scott Davis, Prophet
Novant Health reorganized its marketing & communications function using classic organizational design principles to enable the adoption of best-in-class consumer marketing techniques. In parallel, we conducted an in-depth consumer segmentation exercise to guide our products and service offering as well as our targeting efforts. Consisting of nearly 50 percent of our market, two consumer segments – “eager and engaged” and “savvy and connected” – are now our focus. Predictive analytics also pinpoint the media channels that perform best for these segments. Two case studies (integrated marketing mix modeling and brand journalism) show how Novant Health is delivering positive and measurable results.

 

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