• Leading in a time of crisis

    Overcome uncertainty and develop
    new ways to drive growth

A letter from Prophet CEO Michael Dunn

Like many others, we at Prophet are intensely focused on the rapid rise of COVID-19. And as this virus spreads in new and unexpected ways, our first concerns are–of course–for human safety.

Our worst fears are the most intimate. We’re worried about our own health and protecting our families, especially the very old and the very young. And we’re increasingly concerned with the well-being of those in all our communities. Coworkers. Neighbors. Clients. Friends. Family at a distance.

As the days continue, many of us are facing other fears. Ones focused on financial security – the health of our businesses and the livelihoods of our teams. Many of us are trying not to voice that concern when lives are on the line. But it is there – and for those of us who guided businesses through the economic upheaval of 2008, 2001, or even the early ‘90s and ‘80s, we understand that now more than ever, it is imperative to be a strong leader to help our organizations survive, and maybe even thrive.

Leading in the face of disruption requires a mix of characteristics that are difficult to harness, even when your business is at its strongest. Grit and empathy. Agility and decisiveness. Creativity and rigor. Generosity and fierceness. We need to bring our “A” game each moment, inspiring and drawing inspiration from teams all around us. If we can, we will all find a way through this, together.


Michael Dunn
CEO & Chairman


How We Can Help

Related Thinking

Applying the Cultural Levers of Transformation

Social Distancing Doesn’t Have to Interrupt B2B Customer Relationships

How to Drive Cultural Transformation in Your Organization

COVID-19 – When Brands Become Their People

Equipping Your Team for the Future Way of Working

The B2B Solution Selling Dichotomy

Growth in the Post-COVID-19 Era: Five Questions to Help You Capture the Asia Rebound

Five Considerations in Building an In-House Media and Creative Team

In Brands We Trust

DTC—Throw Away (Almost) Everything You Know

Mat Zucker talked to Eunice Shin, colleague and DTC expert, about the impacts of the crisis and what the new DTC playbook should look like now.

Rediscovering Big Events in the Virtual Space

Optimizing the Remote Workforce Experience

Want to talk? We're here
to help in these difficult times.