• Leading in a Time of Crisis

    Overcome uncertainty and develop
    new ways to drive growth


Reimagine your business’ future while operating at two speeds

When navigating your business through disruptive times, you must consider new customer perspectives, rethink internal and external value propositions and accelerate digital transformation across the enterprise. While doing so, you must also operate at two speeds.

The first is at lightning speed to get your teams and your market position back to “normal.” Successful companies are identifying a series of “no-regret moves” to double down on immediately and aren’t waiting to see what this “new normal” ends up looking like. They aren’t stopping or pausing, rather pivoting to survive and thrive in this new environment.

The second speed is all about reimagining the future – exploring new ways of working, new business models, new partnerships and new operating infrastructures. You can’t wait to build a three- or five-year strategy. Instead, you must act with purpose, intentionality, open-mindedness and enhanced collaboration to create a longer-term strategy, with “right-now” implications.

Everything has changed and this disruption we are going through seems to be never-ending. What we thought we knew no longer applies. What we believe will be true is nothing more than a guess, for now. However, if approached wisely, it can be an incredible opportunity to accelerate your organization forward.


"We need to bring our “A” game each moment, inspiring and drawing inspiration from teams all around us."

Michael Dunn
CEO & Chairman

Read Michael's Full Letter

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