News, ideas and inspiration to help you grow better.
Prophet NewsPoint is a digital curation of the latest work, happenings and thinking from our global team.
Read, share and let us know: How are you working to drive growth within your company?
How to Drive Relentless Relevance in a Changing World
Is your organization committed to these four big ideas that will make your brand relentlessly relevant?
Creating Breakthrough Customer Experience
Read real-life client examples of companies transforming their interactions with consumers.
5 Digital Transformation Imperatives
Leaders face a stark choice: transform digitally on behalf of customers, or risk being abandoned. Read more on how to unlock your digital growth.
Case Study: Keurig Green Mountain
See our work energizing an iconic portfolio.
Expertise: Design — engage, create, experience
Click here to see how our studio works.
It’s time for CMOs to take charge of Big Data — DigitalNext by @ProphetBrand’s Shiv Gupta http://bit.ly/1E6qzZh
Driving Better Growth: Lance Batchelor
Hear Saga’s CEO discuss growth in a multi-faceted, international organization.
Question of the Quarter
Customers are more empowered than ever before. Should brands focus on driving relevance, or driving differentiation? Submit your answer and see what others think.
eBook: 7 Ways Healthcare Organizations Can Innovate the Patient Experience
Download the eBook here.
David Aaker on LinkedIn:
How to Win the Race for Brand Relevance
The biggest threat facing most brands today is the loss of relevance, because the category or subcategory they are serving is declining. If a group of customers wants a battery-powered car, it doesn't matter how much they love your hybrid brand. It will not be relevant. Read more.
Scott Davis on Forbes.com:
The Future of Marketing: A Conversation with David Aaker
I have had the great fortune of spending the past 15 years of my career working side by side with one of the greatest marketing and business minds of our lifetime, David Aaker. I studied, quoted, learned and even stole from Dave’s landmark work on brand in my formative days at P&G and my early days in consulting. My first book, Brand Asset Management, was a homage to Dave and I can honestly say there isn’t a finer man or thought leader who continues to remain as relevant as my friend Dave Aaker. Read More.
An online destination for the interested and interesting to come and be inspired. A community that welcomes marketers and others with an interest in brand and marketing’s role and impact to come and push their thinking on current industry stories and trends. Read more.
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