Take swift, empathetic actions to address changes in the market
A distinct brand voice helps a company elevate its message and show the world who they are and what they stand for. As a historic moment unfolds around COVID-19, the way brands use their voices to communicate with us is more salient than ever. But it can be challenging to determine how much to flex your expression—to not be too optimistic, too despondent, or to stray too far from the authentic voice your customers know you for.
We’ve developed the tone of voice and messaging for many of our clients. For others, we know their expression style implicitly. Creating simple usage guidelines and do’s and don’ts during this pivotal time equips our clients with the tools they need to ensure success.
Have you mapped the different strategies and tactics you’ve developed and deployed during COVID-19? Chances are many of the rapid, agile strategies you’ve deployed are ones you’d need to replicate should another crisis occur that affects your brand. .
We are well positioned to help you quickly pivot and solve for how you live your purpose and ensure you’re prepared for what lies ahead. d economic aftermath. We can help you identify the most critical customer and stakeholder needs, prioritize concepts that deliver on your brand strategy and develop an internal and external communications plans and playbooks.
As your organization navigates changing market dynamics, your brand must transform as well. Your team and leadership are likely asking themselves: “What should we do and say differently?” and "How can we sell our products and services right now and ensure we’re being sensitive to the time?”
At Prophet-Springbox we use a modern approach that capitalizes on deep digital expertise. We work to understand changing customer behaviors across the entire omni-channel experience. We surface trends in your industry and isolate the moments that matter most to your audiences right now. We refine messaging, adjust voice, and design dynamic experiences that can efficiently pivot to your customers current needs.
Without a content strategy built to address issues relevant to the COVID-19 crisis, brands may struggle to continually build relationships with customers. Ensure your brand, marketing and servicing content across channels is proactively and reactively reassuring customers during this time of uncertainty.
We’ve designed an actionable content strategy development process to quickly diagnose and ideate content that solves customer problems, ensuring it connects to both customer and business needs.
Is your digital marketing delivering relevant messaging and impact to consumers amidst the COVID-19 crisis? Prophet can help stand up or enhance your digital marketing capabilities to continue to find growth opportunities and connect more deeply with customers in the face of adversity.
Our digital strategists can recommend digital marketing improvements to drive impact now.
Are the leaders of your company visible role models? Empower your leaders with the tools to support and guide their teams on how to best weather the storm and build confidence in the “new” future.
Prophet can design and run a virtual workshop to identify and activate the leadership behaviors needed to steer the business through the crisis and into the future. The top 3 behaviors are co-created (working with existing leadership frameworks if they exist or using our own research based key transformation behaviors). Using our proprietary trigger planning approach, leaders leave with a personalized action plan to activate the behaviors at key trigger moments for maximum impact.
This is a make or break moment for your business; you need to be there for your customers and show ongoing support. Prophet can help your frontline workforce meet the challenges that come with crisis via digital learning modules that boost their skills and allow them to be an ally to customers in unprecedented times.
As a digitally-powered, creatively-inspired consultancy, Prophet is uniquely able to help clients “be there” for their customers in their time of need. Our brand, CX, talent and digital experts can rapidly design and produce e-learning modules that are easily consumed by a client’s frontline when they need them most.
Re-assess business plans to meet new needs and accelerate a strong recovery
Though the realities of today’s environment preclude bringing together employees or customers for planned events, the necessity to reimagine them in a virtual world presents new opportunities and possibilities. With new tools and platforms – and a fresh perspective on what digital forums are uniquely and authentically capable of – the possibilities for community-building, interactive learning, real-time and on-demand content and heightened connection are as endless as your imagination.
With our extensive experience creating brand and employee events for companies from Chick-fil-A to United, we bring a multidisciplinary team of designers, strategists, digital experts, content creators and organization and culture experts to adapt and build world-class virtual event experiences.
How business leaders, managers and employees behave and “show up” has always been a critical input for how customers ultimately feel about a brand. The COVID-19 crisis presents brands with a greater opportunity to distinguish themselves in the marketplace through authentic and human interactions.
We help our clients develop specific behaviors - or “service styles” - that are aligned to, and further bring to life, their brand in the new world that is emerging. Our teams help answer the following: What new behaviors are brands required to exhibit because of the crisis? How can a business guide its employees to meet and exceed the evolving customer expectation?
Things are moving fast, and pressures to cut spend and shift priorities are increasing as well. We help CMOs rethink how to lead and deploy their teams, engage with customers, and manage their brand(s), marketing activities, spend, resources and reputation.
Prophet has deep experience in marketing planning along with the ability to pulse and apply new customer and market insights to marketing planning challenges. In this fast ‘sense, adapt and respond’ environment, we help partners power greater marketing agility by retooling teams with new, creative approaches to effectively redeploy marketing focus and investment.
For non-digital native brands - many have painfully experienced the crippling effects of not having a direct path to consumers. With longer term delays and challenges for traditional retailers and other CPG services, there is an opportunity to think differently about how you reach your customers.
Prophet can support by helping businesses assess and apply the DTC fundamentals of mobilizing the organization to position, engage, market and sell directly to consumers.
The abrupt shift to remote work has affected internal interactions between employees, as well as external interactions with customers, partners and vendors. This lack of in-person engagement can create points of operational friction and challenges in quality of employee experience. While remote tools provide some table-stakes continuity, companies need to have the appropriate models for using them effectively, as well as redesigned models for key business processes and workflows that need to be executed remotely.
We help clients quickly redesign high-impact processes and workflows for the remote environment, creating better user experiences in the near term, while also laying the foundation to create competitive advantage. The experience & innovation team brings a ‘maker mentality’ to the table and has extensive experience working with clients to help them learn by doing and collaborate as one cross-functional team.
What’s happening in the market now with my brands? What brand and consumer information does the management team need “right now” to close urgent information gaps? How might we use data to keep our brand(s) relevant today? With so much information available today, clients feel both anxious to do something, while also paralyzed to commit. It’s hard to efficiently and objectively cut through the clutter and figure out where to focus and invest.
Prophet get a quick, inside read of our clients’ organizations to identify the most pressing questions from top management. Pair this ‘inside view’ with an external market pulse, and specific information gaps can be filled. Our teams take this research and reporting, to inform and prepare brand and activation opportunities.
Have you thought about how you might use the current situation to test new ways of working? Strategic workforce planning must start with a good foundation.
Prophet helps design and rapidly test new ways of working to help our clients both navigate their businesses through the crisis, and to set the stage for the reality beyond. Through a series of rapid organizational design sprints, clients can simultaneously master the present and develop a more resilient, agile organization for the future.
Are you ready to make your next bold brand move? The reframed market potential is huge and there are wide gaps in the new brand territory. So, rewrite the rules of your industry, and move from optimizing the ‘push’ to creating a ‘pull’ business model.
With our proven approach, we integrate rigor, strategic thinking, experience design and engagement to redefine the role brands play in consumers‘ lives and to build relevance among various stakeholders. We support our clients by embracing by designing new purpose-led and winning brand experiences, while also reframing, re-charging and amplifying existing activations.
Reinvent your business for long-term growth in the “new normal”
Where in your business might you need to align on a new vision? Perhaps you have a large initiative, which was put on hold due to COVID, that you are ready to work toward. Or perhaps you need to rethink an existing product or business line, now that you’re learning how it can work in this new context. Whatever your next move is, you need to make sure it aligns with an enduring and relevant corporate vision.
Prophet’s Organization & Culture team has strategists and facilitators who are highly experienced in accelerating group alignment through fact finding and vision development. They bring the latest tools and techniques to help your leadership teams accelerate vision development for critical efforts in both the current and soon-to-be emerging contexts.
For companies (or private equity firms) that have acquired additional brands in the last twelve months, are currently planning for M&A, and/or have the financial resources to pursue acquisitions during times of significant disruption, you can unlock significant value now. Through a deeper understanding of brand assets, demand drivers (including consumer needs and occasions) and brand scenario modeling, businesses with diverse portfolios can still thrive amidst disruption.
Prophet helps clients determine the role of brands and products in driving economic profit for organization involved in M&A. We identify opportunities for future growth outside of current categories and help prioritize brand portfolio scenarios and simulations based on expected future value.
Are you finding that your analog channels are overwhelmed, and your digital channels are not up to speed? We can help you identify immediate improvement opportunities while planning to make your customer experience more resilient and effective.
Prophet takes a human-centered approach to experience strategy and design. We start with the most pressing challenges faced by customers and operators today and define practical solutions that not only alleviate pain points – but also capture opportunities for growth in the long-term.
Digital selling is growing in importance, not just in the context of COVID-19, but in a broader sense as sales approaches become more agile, scalable and efficient to meet the evolving demands of the B2B buyer. The pandemic has accelerated the digital transformation timeframe for salesforces from “someday” to “now.” If your team is not capable of best practice digital sales practices, you stand the risk of losing market share to others who deliver stronger digital processes, platforms, and personal performance.
Prophet provides best practice advisory and implementation support for salesforces who seek to improve their digital selling impact and effectiveness. We provide full customer buyer journey support, starting with improvement of the quantity and quality of leads generated by digital marketing, working through the full sales cycle. We help our clients with account-level lead distribution, touchpoint planning, value proposition, effectiveness, best-move nurture to sale, and post-sale success support.
Digital leaders are experiencing major contractions in their experience budgets, their headcounts and their ability to execute against defined digital roadmaps. So, how should they reprioritize their limited budgets and resources to provide the greatest value?
Prophet can support by helping clients wrap their arms around the rapidly shifting experience needs of their customers/internal users and evaluating initiatives in their roadmap to identify those that can provide the greatest value in the context of diminishing resources.
Are you prepared to hire new talent when the economy re-opens? Will your employees stay with you when your competitors also start re-hiring? The crisis has created a reset with employees and employers – both having experienced the “deal” between them in new ways through the pandemic lockdown. There are things both parties will not want to lose and others they would want to leave behind. It is critical for any organization to be clear that their employee value proposition is helping them manage the transition to the post-COVID world.
Prophet runs sprint processes to get our clients’ EVPs in shape for the coming economic rebound. With some quick-hit, qualitative research, we co-create strategic territories and activation plans that get the client to market quickly, with a compelling and differentiated value proposition.
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