Our thinking appears in marketing articles and publications around the world

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Title Author Type Date ↓
A Case for Brands as Assets: Acquired and Internally Developed Prophet Article  June 13, 2014
Enabling The Drive for Business Growth and Kevin Drost White Paper  March 24, 2014
Aaker on Branding: 20 Principles That Drive Success David Aaker Book  March 4, 2014
Proven Strategies for Brand Success: A Study of European Brands Felix Stöckle Article  January 24, 2014
Yes, Your Brand Can Become a Challenger -- It's Not That Hard Andrew Pierce Article  December 26, 2013
3 Reasons Why You Should Focus on Your Hospital's Brand Jeff Boyar, Jeff Gourdji, and Maria Tazi Article  August 23, 2013
Forget the Tradeoff: Drive Business Growth Using your Master Brand and Jesse Purewal Article  July 17, 2013
Successful Brand Building In The Changing World Of Healthcare Jeff Gourdji and Maria Tazi Article  July 10, 2013
A Healthcare Experience Isn’t Enough: Why You Need a Brand Experience Jeff Boyar, Jeff Gourdji, and Maria Tazi Article  May 16, 2013
The Power of Brand Valuation as a Brand Management Tool Prophet Article  May 16, 2013
The Future of Pharma Profitability Lies in Building Corporate Brands Prophet Article  May 14, 2013
5 Reasons To Bring Brand Into The Boardroom Prophet Article  May 13, 2013
Creating Content: 3 Rules to Effectively to Build Your Brand Joshua Epperson and Michael Filippi Article  May 13, 2013
Loyalty Programs Need to Put Customers' Needs First Chiaki Nishino Article  May 8, 2013
Reform Readiness: Are You Really Ready for The Long Term? Jeff Gourdji Article  May 1, 2013
Your Brand Needs Energy! David Aaker Article  May 1, 2013
Three Threats to Brand Relevance David Aaker Book  March 12, 2013
The Human Library and David Aaker Article  January 28, 2013
From Positioning to Framing David Aaker Article  January 15, 2013
The Top 3 Big Brand Winners (and Losers) of 2012 Scott M. Davis Article  January 2, 2013
Facing Relevance Threats? Here Are Four Coping Strategies David Aaker Article  November 15, 2012
Brand Archetype Models: A Guide to Positioning Strategy Joseph Gelman and Michael Dunn Article  October 17, 2012
How to Measure Brand Strategy Prophet Article  September 12, 2012
The Curse of Success David Aaker Article  July 30, 2012
Why Potentially Game-Changing Innovations Never See the Light of Day David Aaker Article  July 30, 2012