Our thinking appears in marketing articles and publications around the world

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Title Author Type Date ↓
Forecasting: The Design Studio of the Near Future Prophet Article  October 9, 2013
Innovation is Design and Design is Innovation Joshua Epperson Article  October 9, 2013
The Future of Marketing Swiss Marketing Association Article  November 7, 2011
Emart Reinvented: Transformation to a World-Class Retailer Andres Nicholls and Jay Milliken Article  October 20, 2011
Understanding and Delivering Customer Experiences that Count Peter Dixon and Rune Gustafson Article  August 15, 2011
Shifting Retailers Respond to “Season of Discontent” Peter Dixon and Scott M. Davis Article  September 25, 2009
NHL: Brand Resurrected and Andrew Pierce Article  February 23, 2009
Lux Brands Face Tough Balancing Act Kevin O’Donnell Article  February 17, 2009
Dixon on Problem Solving - Bad Times or Good Peter Dixon Article  December 28, 2008
How to Cope With Aging Brands Joseph Gelman Article  October 8, 2008
The Marketing Mix Joseph Gelman Article  August 6, 2008
“Customer Experience” – Managing an integrated brand Prophet Article  July 8, 2008
Build a Brand Consumers Will Actually Want to Control Scott M. Davis Article  December 18, 2007
Marketing-Touchpoints - The UBS story Prophet Article  November 26, 2007
Learn to Use Communication's Negative Space Kevin O’Donnell Article  November 7, 2007
Don’t Be Afraid to Plunge Into Emerging Media Scott M. Davis Article  August 2, 2007
Only The Strongest CMOs Will Survive Scott M. Davis Article  January 29, 2007
New Challenges to Marketing's Mandates Scott M. Davis Article  July 27, 2006
You are Only as Strong as your Weakest Touchpoint Scott M. Davis Article  April 1, 2006
Making Good on Marketing's Promise Scott M. Davis Article  March 1, 2006
Cut Ties with Tradition and Expand Your Influence Scott M. Davis Article  February 1, 2006
Marketers, Heal Thyselves: Rx to Help the CMO Lifespan Scott M. Davis Article  December 1, 2005
The Best of Both Worlds Mike Leiser Article  November 1, 2005
Time to Re-Embrace the The "Next Best Customer" Truism Scott M. Davis Article  November 1, 2005
Kellogg on Branding Alice Tybout and Tim Calkins Book  September 29, 2005