Our thinking appears in marketing articles and publications around the world

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Title Author Type Date ↓
You are Only as Strong as your Weakest Touchpoint Scott M. Davis Article  April 1, 2006
Making Good on Marketing's Promise Scott M. Davis Article  March 1, 2006
Cut Ties with Tradition and Expand Your Influence Scott M. Davis Article  February 1, 2006
Marketers, Heal Thyselves: Rx to Help the CMO Lifespan Scott M. Davis Article  December 1, 2005
The Best of Both Worlds Mike Leiser Article  November 1, 2005
Time to Re-Embrace the The "Next Best Customer" Truism Scott M. Davis Article  November 1, 2005
Kellogg on Branding Alice Tybout and Tim Calkins Book  September 29, 2005
Innovation: Moving Marketing's Capabilities, Insights Front and Center Scott M. Davis Article  September 1, 2005
Internal Alliances Yield Outside Wins Michael Dunn Article  August 1, 2005
Prophet's State of Marketing Survey Prophet White Paper  July 1, 2005
Corporate and BU Marketers: End division and learn to conquer Scott M. Davis Article  May 1, 2005
Marketing: The new critical capability in M&A Kevin O’Donnell Article  May 1, 2005
A Marriage Overdue: Marketing Meets Technology Scott M. Davis Article  March 1, 2005
Five Lessons for a Happy Honeymoon Prophet Article  February 1, 2005
Overcoming Marketing Myopia: Time to Graduate From Marcom 101 Scott M. Davis Article  February 1, 2005
Creating the Brand-Driven Business: A Roadmap for the CEO Michael Dunn and Scott M. Davis Article  January 1, 2005
David Aaker's Perspective on the Future of Marketing David Aaker Article  January 1, 2005
Implications of Customer Service on Brand Prophet Article  December 1, 2004
The Missing Link Scott M. Davis Article  December 1, 2004
Banking on Delivery Jeff Smith Article  September 1, 2004
UBS: Brand Building in a Global Market Jestyn Thirkell-White Article  July 1, 2004
Brand's Bedfellow Jeff Smith Article  June 1, 2004
Beware of Pitfalls that Kill Branding Efforts Prophet Article  March 1, 2004
Laying the Blame Prophet Article  January 1, 2004
Understanding Your Brand - Aligning Brand Equity to Drive Business Value Prophet Article  November 1, 2003