Our thinking appears in marketing articles and publications around the world

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Title Author Type Date ↓
Aaker on Branding: 20 Principles That Drive Success David Aaker Book  March 4, 2014
5 Reasons To Bring Brand Into The Boardroom Prophet Article  May 13, 2013
Hobo Signs: What Are Your Customers Saying About You? Prophet Article  September 12, 2012
How to Measure Brand Strategy Prophet Article  September 12, 2012
Marianne Caponnetto: Building on Tradition to Up Your Digital Game Prophet Article  May 29, 2012
Wanted: Change Agents Scott M. Davis Article  February 29, 2012
What Komen Forgot In Failing Its Brand Scott M. Davis Article  February 10, 2012
When Customers Will Really Rule Scott M. Davis Article  October 28, 2011
Marketing Middleware Jeff Gourdji and Jeff Smith Article  June 7, 2011
Traditional CMO Roles Won’t Position Your Company or Your Career for Growth Scott M. Davis Article  May 19, 2010
Shifting to a Customer-centric Focus Scott M. Davis Article  October 9, 2009
Why Marketing Does a Terrible Job of Marketing Itself Scott M. Davis Article  October 6, 2009
For CMOs to Be Visionary Leaders, They Must Have a P&L Mind-set Scott M. Davis Article  June 4, 2009
The Shift: The Transformation of Today’s Marketers Into Tomorrow’s Growth Leaders Scott M. Davis Book  May 4, 2009
The Shift: Becoming Visionary Marketers Who Control Quest for Growth Scott M. Davis Article  February 26, 2009
Marketing in a Silo World: The Challenge for Chief Marketing Officers David Aaker Article  December 2, 2008
The Connection Between Brand and Business Strategy Joseph Gelman Article  May 20, 2008
The CMO Challenge: Exiting the Comfort Zone Michael Dunn Article  September 5, 2007
Peeling Back the Layers on Innovation David Aaker Article  August 27, 2007
Prophet's State of Marketing Study: "The Effectiveness Imperative" Prophet White Paper  June 25, 2007
There's Nothing New in Desperate Marketing Eloy Trevino and Scott M. Davis Article  May 7, 2007
Only The Strongest CMOs Will Survive Scott M. Davis Article  January 29, 2007
Power Switch Michael Dunn Article  September 26, 2006
CEOs, Expand Your Definition of "CMO" Scott M. Davis Article  September 13, 2006
Sidestep the Message as Medium Trap Scott M. Davis Article  April 1, 2006