Brand Experience

[BOOK] The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments

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[BOOK] The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments

Altimeter

[Book] The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

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[Book] The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

Altimeter

[Book] X: The Experience When Business Meets Design

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[Book] X: The Experience When Business Meets Design

Altimeter

[Book] The Seven Success Factors of Social Business Strategy

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[Book] The Seven Success Factors of Social Business Strategy

Altimeter

[Book] Groundswell: Winning in a World Transformed by Social Technologies

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[Book] Groundswell: Winning in a World Transformed by Social Technologies

Aaker On Brands

[BOOK] Three Threats to Brand Relevance

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[BOOK] Three Threats to Brand Relevance

Altimeter

[Book] The Engaged Leader: A Strategy for Your Digital Transformation

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[Book] The Engaged Leader: A Strategy for Your Digital Transformation

Altimeter

[Book] Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

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[Book] Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Aaker On Brands

[BOOK] Brand Relevance: Making Competitors Irrelevant

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[BOOK] Brand Relevance: Making Competitors Irrelevant

Aaker On Brands

[BOOK] Aaker on Branding: 20 Principles That Drive Success

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[BOOK] Aaker on Branding: 20 Principles That Drive Success