Aaker On Brands

Brand Equity vs. Brand Value

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Aaker On Brands

Strategy Driven Podcast: An Interview with David Aaker

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Strategy Driven Podcast: An Interview with David Aaker

Aaker On Brands

Michelob Ultra’s “Don’t Call Your Beer Diet” Brand Strategy

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Aaker On Brands

Branding a New Offering: The Brand Relationship Spectrum

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Aaker On Brands

When “Just as Good” is Better for Brands

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Aaker On Brands

The Not-Only-for Profit KIND

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Aaker On Brands

Pepsi Introduces an Internal Content Agency

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Aaker On Brands

3 Automotive Brands That Have Shined in Subcategory Competition

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Aaker On Brands

The Only Way to Really Grow Your Brand

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Aaker On Brands

Nestlé’s Risky but Noble Approach to a Worldwide Problem

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