Aaker On Brands

How Barclays Defined Brand Purpose and Regained Customer Trust

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Aaker On Brands

Be Ruthlessly Pragmatic and Deliver on Your Promise

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Aaker On Brands

Relentlessly Relevant Brands: The 2016 Role Models

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Aaker On Brands

The Black Swan of the Modern Marketplace: Subcategory Innovation

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Aaker On Brands

The 50 Brands That Are Changing the World

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Aaker On Brands

Brand Equity vs. Brand Value

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Aaker On Brands

Strategy Driven Podcast: An Interview with David Aaker

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Strategy Driven Podcast: An Interview with David Aaker

Aaker On Brands

Michelob Ultra’s “Don’t Call Your Beer Diet” Brand Strategy

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Aaker On Brands

Branding a New Offering: The Brand Relationship Spectrum

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Aaker On Brands

When “Just as Good” is Better for Brands

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