Interested and Interesting: Episode One
Interested and Interesting
From Prophet’s curator and provocateur team, Interested and Interesting is a monthly exploration of the business of brand, marketing, innovation, digital, design, and analytics. Hosts Geof and Josh introduce listeners to inspiring stories that engage and illustrate business principles in an abstract, provocative way. Our goal – to inspire listeners and liberate ideas to help drive business growth.
Episode One: BioRide and The Innovation Audit
Breathing new life into old or dead ideas can be a brilliant path to innovation. Joey and Jeff Anderson know this well. By breathing new life into a wasted product, they built BioRide, a successful new business. In this episode we’ll explore the Anderson brothers’ path to success, and we’ll also talk to Prophet’s David Warren to discuss his Innovation Audit – a framework for reviving your company’s dead ideas into new growth platforms. [music brought to you by: Greenland]
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