Interested and Interesting: Episode Four

By Josh Epperson

You’d be surprised at the lessons you can learn from a whale. Dr. Joy Reidenberg, professor of anatomy and functional morphology at Mt. Sinai, has made it her career to expose these lessons. Joy looks to nature for inspiration to solve human problems. Today we look to Joy for a new approach to a common business concern – adapting to change. Just as whales and other organisms have adapted to dramatic change in the natural environment, companies need to adapt to ever-changing business climate. What can we learn from the processes of change in nature that we can apply to our organizations? To answer this question, Joy discusses the evolution of whales and how nature can teach us some unique lessons. We also talked to David Aaker, Prophet’s Vice Chairman and the author of the best-selling book Brand Relevance: Making Competitors Irrelevant, for a valuable business perspective. [Music brought to you by: Greenland

From Prophet’s curator and provocateur team, Interested and Interesting is a monthly exploration of the business of brand, marketing, innovation, digital, design, and analytics. Hosts Geof and Josh introduce listeners to inspiring stories that engage and illustrate business principles in an abstract, provocative way. Our goal – to inspire listeners and liberate ideas to help drive business growth.

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