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  • Insights & Analytics

How can your company use customer insights to make better business decisions?

Ground-breaking growth requires deep customer insights.

In a transitioning world, a winning strategy comes from anticipating and evolving with people’s needs and desires — understanding them in the most holistic way possible. We help our clients discover fresh, original, enduring insights that lead to breakthrough growth moves; attracting new customers while cementing relationships with those you already have.

Our multidisciplinary teams integrate P&L management experience, market research and analytical expertise, with a comprehensive understanding of the category and business. We bring our clients recommendations that are deeply rooted in true human insights and quantifiable rigor. Our insights are source agnostic; we look for the data that will best address the problem at hand whether that is based on conversations with people or deep analytic interrogation of integrated databases.

Services we offer:

Deep anthropologically and ethnographically-driven qualitative

Segmentation & targeting

Database tagging & activation

Sales, marketing & customer analytics

Customer lifetime value optimization

AI-driven marketing & business data mix analysis

Brand portfolio allocation & optimization

Enhancing or creating insights & analytics functions

Case Studies

Problems we solve:

How do we activate a customer-centric growth strategy?

How can we position our brand portfolio for relentless relevance?

How can we establish an always on-brand relevance measurement system?

How should we prioritize our value proposition elements and assess progress over time?

Related Prophet Thinking

How Gatorade Fueled Its Business Growth with Customer Insights

"You can't achieve uncommon growth without first uncovering disruptive insights."

Oscar Wang,
Former Associate Partner, Insights

How can we help you use customer insights and analytics
to make better business decisions?


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