How can your company use customer insights to make better business decisions?

Customer Insights & Analytics

 

Ground-breaking growth requires deep customer insights.

In a transitioning world, a winning strategy comes from anticipating and evolving with people’s needs and desires — understanding them in the most holistic way possible. We help our clients discover fresh, original, enduring insights that lead to breakthrough growth moves; attracting new customers while cementing relationships with those you already have.

Our multidisciplinary teams integrate P&L management experience, market research and analytical expertise, with a comprehensive understanding of the category and business. We bring our clients recommendations that are deeply rooted in true human insights and quantifiable rigor. Our insights are source agnostic; we look for the data that will best address the problem at hand whether that is based on conversations with people, or deep analytic interrogation of integrated databases.

Problems we solve

How do we activate a customer-centric growth strategy?

How can we position our brand portfolio for relentless relevance?

How can we establish an always on-brand relevance measurement system?

How should we prioritize our value proposition elements and assess progress over time?

Case Studies

Gatorade

Funimation

expert

“Successful companies apply analytics in a way that allows the human element to shine through.”

Christine Brandt Jones,
Partner, Insights & Analytics

View Bio

Services we offer

Deep anthropologically and ethnographically-driven qualitative

Segmentation & targeting

Database tagging & activation

Sales, marketing & customer analytics

Customer lifetime value optimization

AI-driven marketing & business data mix analysis

Brand portfolio allocation & optimization

Enhancing or creating insights & analytics functions

Our Latest Thinking

5 Traps to Avoid When Doing Segmentation in the Digital Age

How Gatorade Fueled Its Business Growth with Customer Insights

Preparing for the General Data Protection Regulation (GDPR)

Unveil Customer Insights For Unique Marketing Wins

The Use And Misuse of Customer Lifetime Value Models (CLTV)

GE Deepens Customer Penetration in B2B Markets

Learn how Prophet helped tailor integrated solutions

View All Prophet Thinking

How can we help you use customer insights and analytics
to make better business decisions?


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