Customer Insights & Analytics
Ground-breaking growth requires deep customer insights.
In a transitioning world, a winning strategy comes from anticipating and evolving with people’s needs and desires — understanding them in the most holistic way possible. We help our clients discover fresh, original, enduring insights that lead to breakthrough growth moves; attracting new customers while cementing relationships with those you already have.
Our multidisciplinary teams integrate P&L management experience, market research and analytical expertise, with a comprehensive understanding of the category and business. We bring our clients recommendations that are deeply rooted in true human insights and quantifiable rigor. Our insights are source agnostic; we look for the data that will best address the problem at hand whether that is based on conversations with people, or deep analytic interrogation of integrated databases.
Problems we solve
Services we offer
Deep anthropologically and ethnographically-driven qualitative
Segmentation & targeting
Database tagging & activation
Sales, marketing & customer analytics
Customer lifetime value optimization
AI-driven marketing & business data mix analysis
Brand portfolio allocation & optimization
Enhancing or creating insights & analytics functions
Our Latest Thinking
How can we help you use customer insights and analytics
to make better business decisions?