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  • Mergers & Acquisitions

Does your M&A approach require a new playbook?

Many deals (mergers, acquisitions, spinoffs) leave money on the table by not managing customer-facing (marketing, branding) or employee-facing dynamics (employee engagement, culture) early enough in the process or with the required rigor. Both customers and employees are largely absent from the typical IMO playbook.

Our M&A strategy consultants use advanced analytics to help make many of these important decisions. Our solutions can drive significant post-deal economics, including customer retention, share acquisition, marketing cost optimization and longer-term growth. We’ll help you address questions like:

  • What is the right go-to-market product and brand portfolio architecture post-deal?
  • What brand name(s) should be used going forward?
  • How can the firm drive sales and growth opportunities through the new asset base?

We then use customer-facing decisions to help companies maximize the value of their teams by addressing questions like:

  • How will we enable the culture change required?
  • What new capabilities or organizational shifts are needed?
  • What is the fundamental promise we need to deliver to both retain and attract the right talent?

Prophet’s M&A strategy consulting practice is uniquely positioned to help drive growth while minimizing risk. We’re here to help companies like yours maximize the value of M&A deals to achieve long-term leadership positions in dynamic, changing industries.

Services we offer:

Brand Portfolio Strategy

Brand Asset Valuation

Name & Brand Architecture Scenario Modeling

Post-Deal Growth Moves


Customer Experience

Employee Value Proposition

Culture and Engagement

Case Studies

Problems we solve:

How do I become an evolved enterprise after a M&A?

How do I create a successful M&A strategy?

How do I think like a digital native in my M&A portfolios?

How to I turn a small acquisitions into a big business transformation?

How do I power brand growth after a merger?

More Prophet Thinking

How Verbal Branding Can Amplify Your Transformation

Altimeter’s 2022 Trends in Digital Transformation

Finding Uncommon Growth in Four Steps

“Customer obsession is what distinguishes the world’s most successful companies. It can enrich deal-making, too.”

Josh Feldmeth,
Senior Partner

Are you ready to maximize the
value of your next M&A deal?


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