Mergers & Acquisitions

Many deals (mergers, acquisitions, spinoffs) leave money on the table by not managing customer-facing (marketing, branding) or employee-facing dynamics (employee engagement, culture) early enough in the process or with the required rigor. Both customers and employees are largely absent from the typical IMO playbook.

Our M&A strategy consultants use advanced analytics to help make many of these important decisions. Our solutions can drive significant post-deal economics, including customer retention, share acquisition, marketing cost optimization and longer-term growth. We’ll help you address questions like:

• What is the right go-to-market product and brand portfolio architecture post-deal?
• What brand name(s) should be used going forward?
• How can the firm drive sales and growth opportunities through the new asset base?

We then use customer-facing decisions to help companies maximize the value of their teams by addressing questions like:

• How will we enable the culture change required?
• What new capabilities or organizational shifts are needed?
• What is the fundamental promise we need to deliver to both retain and attract the right talent?

Prophet’s M&A strategy consulting practice is uniquely positioned to help drive growth while minimizing risk. We’re here to help companies like yours maximize the value of M&A deals to achieve long-term leadership positions in dynamic, changing industries.