Is your healthcare organization consumer-centric?

Healthcare

No other industry is more complex, heavily regulated and going through more change than healthcare.

To win, healthcare organizations must be focused on the customer and create a patient experience that encourages engagement and drives loyalty. We help healthcare organizations accelerate growth through the development of relevant brands that have engaging experiences at their core.

We work across healthcare sectors including providers, payers, life sciences and services and pharmaceutical companies to develop and activate successful brand, digital and growth strategies.

Problems we solve

How do we create winning patient experiences?

How do I integrate brands after an acquisition?

How can we get more value from our brand portfolio?

How can I engage my employees with our brand?

Case Studies

Optum

Launching a brand, creating a new category

Brand & Experience

Encompass Health

Creating a unified brand with a clear direction

Brand & Experience

expert

“Healthcare organizations that are consumer-centric are seeing significant gains not just in patient satisfaction, but also in health outcomes.”

Jeff Gourdji,
Partner

View Bio

Services we offer

Patient Experience Strategy

Digital Strategy for Healthcare Consumers

Brand Positioning

Portfolio & Architecture

Visual Systems

Healthcare Staff Engagement

Our Latest Thinking

Making the Healthcare Shift: The Transformation to Consumer-Centricity

Jeff Gourdji and Scott Davis

Healthcare

The Conversational Business: Implications for Healthcare

Priya Aneja

Healthcare

Why Healthcare Orgs and Digital Startups Should Partner

Jeff Gourdji, Mat Zucker and Nicolle D'Onofrio

Healthcare

CVS/Aetna Moves Healthcare M&A Beyond Cost and into Disruption

Paul Schrimpf and Josh Feldmeth

Healthcare

The NHS: Finger Firmly on the Relevance Pulse

Liz Olsen

Healthcare

Making the Shift: Healthcare's Transition to Customer-Centricity

Read the full study

Report

View All Prophet Thinking

Is your healthcare organization ready
to become more consumer-centric?


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