Is your healthcare organization struggling to transform and remain relevant to its customers?
To stay relevant in today’s increasingly digital and disrupted markets, healthcare organizations need to transform. Amid industry demand for lower healthcare costs and better outcomes, disrupters– including companies like Apple, Google and Walmart– are raising people’s expectations.
To compete, healthcare organizations must become fiercely consumer-centric, creating patient experiences that encourage consumer engagement and drive loyalty. It’s not just about winning with people the moment they choose a provider, plan or medicine. It’s about staying connected, helping them manage their healthcare journey. We work in all sectors of healthcare, with both providers and payers, guiding them to innovative growth strategies that power these essential business transformations.
Problems we solve
How to move from customer experience strategy to designing experience products?
How to drive digital marketing excellence in an organization today while transforming for the future?
How to digitally transform a healthcare organization to become more agile and customer-centric?
How to build brand relevance and loyalty in key customer segments?
Uniting employees around a new brand strategy
Organization & Culture
Re-organizing a marketing team to meet key business needs
Marketing & Sales
“Healthcare organizations that are consumer-centric are seeing significant gains not just in patient satisfaction, but also in health outcomes.”
Jeff Gourdji, Partner
Services we offer
Culture & employee engagement
Organizational design & operating model
End-to-end patient experience strategy
Product, service & touchpoint design
Market sizing & value proposition development
Digital marketing & sales strategy
Brand portfolio & architecture
Our Latest Thinking
CEO Perspectives: The 5 Most Pervasive Mistakes in Acquiring a Healthcare Startup
Digital Transformation in Healthcare: 2020 Highlights
The Cultural Levers of Pharma’s Transformation
What Customer Centricity Has To Do With Blood Cancer Research
Organizing for Digital Marketing Excellence in Life Sciences
Making the Healthcare Shift: The Transformation to Consumer-Centricity