Amanda is the director of marketing at Prophet, based in the Chicago office. She drives and builds awareness for the brand through a variety of levers including content, public relations, events and lead generation. Besides guiding the U.S. marketing function, she works closely with the global CMO to develop marketing strategies that drive business growth.

Amanda is passionate about making B2B brands more human through breakthrough campaigns focused on customer needs. She has been a B2B marketer her entire career, starting over 15 years ago at Arthur Andersen.

Amanda’s personal passions are her three daughters (including a set of twins), which directly correlates to her other passion for wine. And she’ll never take her kids to Chuck E. Cheese because she was him once…literally. Worst. Job. Ever.

She earned her BA in marketing and PR at Western Michigan University.

Amanda's Latest Thinking

5 Lessons From America’s Most Relevant Brands

How NPR Is Staying Relevant to Modern Audiences

Goodbye B2B, Welcome B2Human