She is culturally curious and is especially fascinated with language and semiotics, an emerging research methodology of culture and trends through the study of signs. She helped organize Semiofest 2014, bringing the European event to Asia for the first time, and has participated in semiotic analysis projects for such clients as L’Oréal, Audi and Boiron.
Before joining Prophet, Charlotte worked at brand consultancy Labbrand.
She speaks native Mandarin, fluent English and French, and earned dual degrees in French Literature and Public Relations. When she’s not thinking about brands, she’s reading mysteries, science fiction or binge-watching spy dramas.