Jorge Aguilar is a partner in Prophet’s San Francisco office. With experience on both the consulting and industry sides of global branding and marketing, Jorge combines strategy and creativity to transform organizations and drive profitable growth.

He's an expert in using brand to create platforms for action for his clients across technology, media, entertainment, hospitality, energy, consumer packaged goods, and healthcare sectors. Prior to joining Prophet, Jorge served as Executive Director of Strategy at Landor. As lead strategist, he worked with executive teams of companies such as Sony, Marriott, Intuit, GE and Pemex, to address their most pressing branding needs.

Jorge is frequently called upon as a media commentator on branding and business in such publications as Forbes, Fortune, the American Marketing Association, and the Washington Post. He's fluent in Spanish and English, and he holds an MBA from Tuck School of Business at Dartmouth College and received a Bachelors degree in Accounting and Finance from the Instituto Tecnológico Autónomo de México. He contributed a chapter in the 2019 book Perspectives on Purpose, which can be downloaded here.

Jorge's Latest Thinking

Perspectives on Purpose

Inside The Experience of Relentlessly Relevant Brands

Why Customers Expect a Living Brand Experience

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News & Press

Hampton Creek Brand in Repair Mode After Being Abandoned By Target

Can Trump’s Ketchup-Drenched Steak Cause Heinz Sales to Sizzle?

The Diversity Gap

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