PRESS RELEASE

Prophet Hires Cecilia Huang as Partner to Deepen Brand and Digital Marketing Capabilities in China

January 28, 2021

SHANGHAI — Prophet, a leading global business transformation consultancy, announced that Cecilia Huang, former SVP of Isobar China, has joined the firm as a partner in its Shanghai office. Cecilia will support driving further brand and marketing excellence for Prophet clients in the region.

Cecilia has over 20 years of experience in brand consulting, digital marketing, retailing and big data analytics, helping both traditional and digital-native businesses develop purpose-led and data-driven transformation strategies.

“We are excited to welcome Cecilia to join our team in Asia,” said Alan Casey, partner and regional lead of Prophet Asia. “Cecilia has a proven ability to uncover insights that get to the heart of the business issue at hand. With her breadth of experience in driving businesses forward through brand, marketing and digital experiences, we have no doubt she will be an important ally for our clients in China.”

Prior to joining Prophet, Cecilia served as Senior Vice President of Brand Commerce Consultancy at Isobar China, Dentsu Group. She worked with clients to create brand positioning, brand identity, product & digital innovation, e-commerce strategy and big data analytics. She also held leadership roles at Interbrand China and a leading home furnishing retailer in China. She has partnered with leading clients, including Tencent, Master Kong, Heineken, Amway, Nippon Paint and Danone, to identify growth opportunities and drive digital transformation in China.

“I’m thrilled to join Prophet who is a renowned expert in the fields of brand marketing and digital transformation,” said Cecilia Huang. “Businesses in China are growing and innovating at an unprecedented speed. Many of them are finding the importance of a strategic approach to brand building and digital marketing. Prophet is uniquely positioned to partner with these clients to provide customer-centric, innovative yet pragmatic solutions that meet their challenges.”

About Prophet

Prophet is a consultancy that helps clients unlock uncommon growth by developing new business models, reimagining brands and experiences, driving demand and customer engagement and empowering people to transform their organizations. The largest privately-owned firm of its kind, Prophet brings a unique blend of creative and strategy to identify paths to purposeful, transformative and sustainable growth. Based in San Francisco, with 12 global offices and more than 500 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including AXA, CVS Health, The Home Depot, Samsung, T-Mobile, and UBS, partnering with them from ideation to in-market execution.  Prophet.com
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