Prophet’s work with Thrivent Financial and MetLife was recognized with three gold and one silver awards at the sixth annual Transform Awards North America. Prophet’s excellence in rebranding and brand development was recognized in a field of highly-respected industry specialists.

Established in 2009, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere. Covering the Middle East and Africa, North America, Asia, Europe, Australia and New Zealand, and the Nordic region the Transform brand itself is truly global, with no other outlet as committed to providing such comprehensive coverage of the brand environment.

The implementation, positioning and creativity of the corporate brand is becoming an increasingly treasured and valuable business asset. The Transform Awards evaluate exemplary work in brand development and acknowledge the growing significance of brand in strategic corporate communications – developing and sustaining a strong brand is imperative for success.

The firm won 2020 awards for its excellence in brand design, brand development and copywriting with financial services client, Thrivent.

GOLD – Thrivent: Best use of a visual property
GOLD – Thrivent: Best visual identity from the financial services sector
SILVER – Thrivent: Best use of copy style or tone of voice

“We are honored to be recognized alongside our amazing colleagues at Thrivent,” said Jeff Smith, Prophet senior partner and client lead for Thrivent. “Working with a financial services organization that is truly purpose-led and growth-oriented is incredibly rewarding. We are proud and are excited to see how this continues to fuel their growth and impact.”

Prophet was also recognized for its work with life insurance company, MetLife.

GOLD – MetLife: Best implementation of a brand development project

“Brands today are challenged to constantly adapt for different audiences,” said Craig Stout, Partner and Executive Creative Director at Prophet, who worked on the MetLife project. “And global brands need to truly understand the cultures and nuances in all their market. We were able to flex the MetLife design system to be relevant around the world.”

Prophet’s distinctions at the Transform Awards stand as testaments to the team’s human-centric and creative approach to helping its clients differentiate their brands and propel their businesses forward.

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About Prophet

Prophet is a consultancy that helps clients find uncommon growth through marketing, brand, experience, innovation and organization & culture capabilities. We operate differently than other consultancies, blending insight, strategy and creativity with an optimistic yet pragmatic approach.

We have partnered with some of the world’s most successful companies, including Electrolux, T-Mobile, UBS, Gatorade and GE. With twelve global offices and more than 450 experts in marketing, innovation, digital and design, we are able to bring together the right people with the right experience to solve our clients’ business challenges.